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Archive for March, 2009

slider-whatsgoodWhen creating an e-commerce website, you will want to build it using the latest technologies with ecommerce capabilities such as a user-friendly shopping cart, integrations with top auction sites as well as the ability to accept online bill payments. Although the web site design is equally important, correct usage of the ecommerce marketing tools may also bring in many business transactions.

Many ecommerce website design firms are able to provide great tools and services that will create ecommerce websites not just in a fast and easy way but will also make it stand out from amongst thousands of others. Other value added extras such as quality templates, quick and friendly technical support as well as reliable web hosting with secured and sophisticated search engine deliveries.

It is always prudent to select a firm that offers a complete one-stop resolution so that you can develop and run your ecommerce website from just one source. This will ensure that everything can be integrated properly without compatibility problems or relying on several different services working together.

E-commerce web site development systems should give their users an ability to manage the products including creating links to all of the product pages, contents and images forms. Other tasks with easy to manage templates may include configurable catalogue search options, customized product options, inventory tracking and reporting.

As such, it is important to experience the service or use the ecommerce website product first before making payment to buy it. Many of the reputable firms should allow you to test their services and ensure that they fit your needs.

With the professionally designed web site duly built and ready to go almost immediately, the first step of the e-commerce web site development is to identify issues such as what are the products on sale, the nature of your business and who are your targeted clients. With the suit of tools fully integrated, it will be a new and profitable way to sell your products or services as it will give you unlimited and unprecedented flexibility to run any kind of business virtually.

Here are some points to consider when developing your ecommerce website.

  1. design it in a manner that is easy to buy your goods or services
  2. ensure that your products or services are of value to the customers
  3. sometimes people prefer the human touch so offer personal attention to the best you can
  4. offer discounts to customers, send out e-mail promotions to them now and again, encourage those loyal customers to come back and buy more

An ecommerce website specially designed for your business is a cost effective way to promote your products or services. In addition to being affordable and easy to operate, it also explores into various sales and marketing channels to gain a wide market exposure. As such, there is nothing comparable as the benefits derived from a good e-commerce website are boundless.

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Web Development And The Big Time Out

Posted by mark On March - 16 - 2009

slider-time-out1One of the great debilitators in online business is simply the perceived (or real) lack of time. Business owners are used to moving forward. An online web presence can make them feel tied to an office chair learning skills they aren’t sure they want to know.

It’s not uncommon for those who deal in full time web design to have individuals contact them for a site design, but have absolutely no idea what they want. Furthermore when the designer questions them the response might be, “I don’t know, just make it look nice.” Read the rest of this entry »

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thebattleofbrowsersWith Internet Explorer 8 now available, can Microsoft hope to retain market dominance over fierce open source rivals such as Mozilla’s Firefox or the feature packed Opera web browser. Can history give us a clue to what the future of web browsers/browsing might hold? How did Netscape Navigator go from having a dominant 89.36% market share of all web browsers in 1996 and yet only 3.76% by mid 1999?

Let us take a journey that will begin long before even the intellectual conception of Internet Explorer, that will glance at its long defeated rivals, examine the current browsers available and will end with a prediction of what the future of browsing will offer us – and which browser(s) will still be around to offer it.

People often think that Internet Explorer has been the dominant web browser since the golden age of the internet began. Well for a very long time now it has indeed been the most popular browser and at times been almost totally unrivalled. This was mainly a result of it being packaged free with Microsoft Windows, in what some would later call a brutal monopolisation attempt by Microsoft. The last few years however have heralded the arrival of new, possibly superior browsers. Mozilla’s Firefox has been particularly successful at chipping away at Explorers market dominance. So where did it all begin, and why were Microsoft ever allowed to have a hundred percent market dominance?

Origins

The truth is they never did have total dominance, but at times they have come very close. Microsoft actually entered the Browser Battle quite late on. Infact a man named Neil Larson is credited to be one of the originators of internet browsers, when in 1977 he created a program – The TRS-80 – that allowed browsing between “sites” via hypertext jumps. This was a DOS program and the basis of much to come. Slowly other browsers powered by DOS and inspired by the TRS 80 were developed. Unfortunately they were often constricted by the limitations of the still fairly young internet itself.

In 1988, Peter Scott and Earle Fogel created a simple, fast browser called Hytelnet, which by 1990 offered users instant logon and access to the online catalogues of over five thousand libraries around the world – an exhilarating taste of what the internet, and web browsers, would soon be able to offer.

In 1989 the original World Wide Web was born. Using a NeXTcube computer, Tim Berners-Lee created a web browser that would change how people used the internet forever. He called his browser the WorldWideWeb(http://www., which is still likely to sound familiar to internet users today. It was a windowed browser capable of displaying simple style sheet, capable of editing sites and able to download and open any file type supported by the NeXTcube.

In 1993 the first popular graphical browser was released. Its name was Mosaic and it was created by Marc Andreessen and Eric Bina. Mosaic could be run on both Unix, and very importantly, on the highly popular Microsoft Windows operating system (incidentally it could also be used on Amiga and Apple computers). It was the first browser on Windows that could display graphics/pictures on a page where there was also textual content. It is often cited as being responsible for triggering the internet boom due to it making the internet bearable for the masses. (It should be noted that the web browser Cello was the first browser to be used on Windows – but it was non graphical and made very little impact compared to Mosaic).

The Browser Wars – Netscape Navigator versus Internet Explorer

Mosaic’s decline began almost as soon as Netscape Navigator was released (1994). Netscape Navigator was a browser created by Marc Andreessen, one of the men behind Mosaic and co-founder of Netscape Communications Corporation. Netscape was unrivalled in terms of features and usability at the time. For example, one major change from previous browsers was that it allowed surfers to see parts of a website before the whole site was downloaded. This meant that people did not have to wait for minutes simply to see if the site they were loading was the actual one the were after, whilst also allowing them to read information on the site as the rest of it downloaded. By 1996 Netscape had almost 90% market dominance, as shown below.

Market Share Comparisons of Netscape Navigator and Internet Explorer from 1996 to 1998

………………..Netscape…….IE
October 1998……….64%………32.2%
April 1998…………70%………22.7%
October 1997……….59.67%……15.13%
April 1997…………81.13%……12.13%
October 1996……….80.45%……12.18%
April 1996…………89.36%…….3.76%

In these two years Netscape clearly dominated the internet browser market, but a new browser named Internet Explorer was quickly gaining ground on it.

Microsoft released their own browser (ironically based on the earlier Mosaic browser which was created by one of the men now running Netscape), clearly worried about Netscape’s dominance. It was not so much the worry that it would have a 100% market share of internet browsers on their Windows operating system, but more the worry that browsers would soon be capable of running all types programs on them. That would mean foregoing the need for an actual operating system, or at the most only a very basic one would be needed. This in turn would mean Netscape would soon be able to dictate terms to Microsoft, and Microsoft were not going to let that happen easily. Thus in August 1995, Internet Explorer was released.

By 1999 Internet explorer had captured an 89.03% market share, whilst Netscape was down to 10.47%. How could Internet Explorer make this much ground in just two years? Well this was down to two things really. The first, and by far the most important was that Microsoft bundled Internet Explorer in with every new copy of Windows, and as Windows was used by about 90% of the computer using population it clearly gave them a huge advantage. Internet Explorer had one other ace it held over Netscape – it was much better. Netscape Navigator was stagnant and had been for some time. The only new features it ever seemed to introduce were often perceived by the public as beneficial for Netscape’s parent company rather than Netscape’s user base. (i.e., features that would help it monopolise the market). Explorer, on the other hand, was given much attention by Microsoft. Regular updates and excellent usability plus a hundred million dollar investment would prove too much for Netscape Explorer.

2000 – 2005

These years were fairly quiet in the Battle of the Browsers. It seemed as if Internet Explorer had won the war and that nobody could even hope to compete with it. In 2002/2003 it had attained about 95% of the market share – about the time of IE 5/6. With over 1000 people working on it and millions of dollars being poured in, few people had the resources to compete. Then again, who wanted to compete? It was clearly a volatile market, and besides that everybody was content with Internet Explorer. Or were they? Some people saw faults with IE – security issues, incompatibility issues or simply bad programming. Not only that, it was being shoved down peoples throats. There was almost no competition to keep it in line or to turn to as an alternative. Something had to change. The only people with the ability and the power to compete with Microsoft took matters into their own hands.

Netscape was now supported by AOL. A few years prior, just after they had lost the Browser Wars to Microsoft, they had released the coding for Netscape into the public domain. This meant anybody could develop their own browser using the Netscape skeleton. And people did. Epiphany, Galeon and Camino, amongst others, were born out of Netscape’s ashes. However the two most popular newcomers were called Mozilla and Firefox.

Mozilla was originally an open sourced project aimed to improve the Netscape browser. Eventually it was released as Netscape Navigator 7 and then 8. Later it was released as Mozilla 1.0.

Mozilla was almost an early version on another open source browser, Firefox. With it being an open source the public were able to contribute to it – adding in what features it needed, the programming it required and the support it deserved. The problems people saw in Internet Explorer were being fixed by members of the open sourced browser community via Firefox. For instance, the many security issues IE 6 had were almost entirely fixed in the very first release of Firefox. Microsoft had another fight on their hands.

2005 – Present

Firefox was the browser that grew and grew in these years. Every year capturing an even larger market share percentage than before. More user friendly than most of its rivals along with high security levels and arguably more intelligent programming helped its popularity. With such a large programming community behind it, updates have always been regular and add on programs/features are often released. It prides itself on being the peoples browser. It currently has a 28.38% market share.

Apple computers have had their own browser since the mid 1990’s – Safari – complete with its own problems, such as (until recently) the inability to run Java scripts. However most Apple users seemed happy with it and a version capable of running on Windows has been released. It has had no major competitor on Apple Macs, and as such has largely been out of the Browser Wars. It currently holds a 2.54% market share and is slowly increasing.

Internet Explorer’s market share has dropped from over 90% to around 75%, and is falling. It will be interesting to see what Microsoft will attempt to regain such a high market share.

Opera currently holds 1.07%.

Mozilla itself only has a 0.6% market share these days.

The Future of Web Browsing

Web browsers come and go. It is the nature of technology (if such a term can be used), to supplant inferior software in very short periods of time. It is almost impossible for a single company to stay ahead of the competition for long. Microsoft have the advantage of being able to release IE with any Windows using PC. That covers over 90% of the market. They also have the advantage of unprecedented resources. They can compete how they wish for as long as they wish. So there is no counting IE out of the future of web browsing.

Safari is in a similar position, being easily the most popular Mac web browser. Its long term survival is dependant upon Apple and the sale of their computers.

These are the only two browsers that are almost guaranteed another five years of life, at least. Firefox may seem like another candidate, but the public is fickle, and one bad release, or if it seriously lags behind the new Internet Explorer 8 for long, could easily see its popularity quickly descend into virtual oblivion.

However, it seems likely community driven browsers, such as Mozilla and Firefox, will be the only types of browser capable of competing with the wealthy internet arm of Microsoft in the near future.

As for web browsing itself, will it change any time soon? Well it already has for some online communities. For example, if you want to buy clothes you could try entering an online ‘world’ creating an online virtual You to go from ‘shop to shop’ with, looking at products and trying/buying what you see. Some ‘worlds’ allow you to recreate yourself accurately including weight and height and then try on things apparel such as jeans to give you an idea of how you would look in that particular item.

Will ‘worlds’ like this destroy normal web browsers such as IE ? – It seems unlikely. Traditional web browsers provide such freedom and ease of access that it is hard to see any other alternative taking over. However they are part of the new, ‘thinking out of the box’ wave of alternatives that some people will find attractive, and really who knows what the future will bring.

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Internet marketing resource

Posted by mark On March - 2 - 2009

iem

Level10s Internet Marketing Sites
– Level10s is a human edited website directory of qualified sites.
InfoListings Directory
WebMastersChannel
123KidzArea
AlltheWebSites
Prospector
Aplus.Net Web Directory
SoMuch.com
Popular Internet Links directory focused mainly on Computers and Programming but also covers humor, entertainment, news, Medical, Real Estate and Property, Travel, Timeshare and Cruises, Fitness and Bodybuilding, Music and Graphics. Links are updated daily.

Free SEO web directory
TM4B directory
Bahiacar.com
Free Screensaver Downloads – Free high quality screensavers for download.
Network Room
Resource Central
Ablaze Directory
Skoobe Link Directory
Connected Internet Directory
Tsection Web Directory
FreeHitCounter

Global Markings – The human edited web directory, to build a marked web library for people.
World Website Directory

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Top 10 backlink strategies

Posted by mark On March - 2 - 2009

slider-backlinksOne of the most important aspects of increasing your Google Page Rank
The search engines still believe that back-links are an important factor in assessing your site, so until that changes, we still have to work at generating valuable back-links.Fortunately we are no longer stuck with boring directory submissions as the only alternative.

The methods shown underneath are becoming popular as alternatives to plain directory submissions.
Allow the steps below to inspire you to think of other ways to generate back-links.

URL directories
As old as the stars (almost) but still definitely important in any back-linking strategy.As there are thousands of these directories on the internet, you really need to use directory submission software to save yourself some time.
Natural back-links
As your site’s stature grows, you will automatically receive organic back-links from other web masters.
This will take time as your site grows and the content becomes more valuable.
Forums, guest books and comment boxes
By leaving comments in forums, guest books or blog comment fields, you can generate back-links in an instant.
Remember to put your URL in your signature.
Article Marketing
These have become intensely popular recently and are widely touted as the most efficient way to build back-links to your site.
* Blogging
By creating a free account with one of the blog hosting providers, you can set up your own blog in 5 minutes.
By creating related content in your blog, you can sprinkle in links back to your main site as often as you wish.

Creating free software
This is an exciting idea: you can create free software yourself.
You do not even need to be a programmer, you can achieve this using software tools available on the internet.Once you have made the software available for download on your site, you can submit to hundreds of software directories who will then link back to your download page.Any niche can make use of a good little piece of software !
Social bookmarks
Shared bookmarks allow other users to see which links are valuable. Create accounts on the most popular Bookmarking sites and share your site’s URL together with other bookmarks.
Google knol
You own the knol and no-one else can edit your entry, so this is a great opportunity for creating your own back-links legitimately.
RSS marketing
Create an RSS feed for your site or blog and use Feedburner to publish it to hundreds of RSS aggregators.
Video marketing back-links
By creating a video, you have opened up another method of generating back-links: submit to YouTube and post your hot URL in the description box.
These strategies make up a killer back-link arsenal, now you need to spend some time investigating each topic.

Implement your back-link marketing strategy, and follow your own guidelines religiously to avoid becoming distracted by the Internet’s overload of SEO information.
Make sure your back-links are relevant to your site and you will succeed.

The search engines will show your more love and you will watch your traffic grow.

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How to Segment Your Email List for Higher Profits

Posted by mark On March - 2 - 2009

slider-emaillistOne mistake I see quite often is that companies will keep a single list for their newsletter or monthly updates and send their email campaigns to that list.

Really though, list segmentation is a skill that has been practiced in the direct marketing world for quite some time.

In fact, list segmentation is one of the key factors that can make or break a direct email campaign.

In the world of email marketing list segmentation seems to be something that is only practiced by companies with larger lists and the resources to make it happen.

But list segmentation is not as hard as you may think.

First, you have to have an idea what it is about your list that can be segmented easily. Here is a basic example.

You may offer a newsletter or a free report to encourage web visitors to sign up on your website. These people may be a prospect for you but they have yet to buy anything from you.

At the same time you are making sales every day and have a very solid customer list. It just doesn’t make sense to send the same information to each of these lists in the hope that the goodwill will help your business somehow.

The way to approach this segmentation is to take a look at your list of non-customers. What type of offer or try-to-buy promotion would help them to take that first step of getting them to become a customer of yours?

You should then be testing and making offers like this to your non-customer list frequently in order to motivate them to taking that first step.

By doing this you’ll notice that you will suddenly be getting more new customers. Who here wants more new customers?

Next we take a look at your customer list itself. I would suggest taking it to the next level and segmenting this list also.

You’ll want to take your customer list and separate it into two groups. Customers, and your BEST customers. Your best customers are the ones that buy from you frequently or often or repeatedly.

They are the ones you want to protect and nurture because they are the ones that probably generate the most revenue for you as well.

Now as you prepare to send email to these two groups, you’ll have a bit better focus. First, you can try to discover what makes someone become one of your BEST customers. Then you can create offers and packages that will help take the step from being just a customer to becoming on of your BEST.

And the group that is your BEST. How can you reward them and keep them that way? Email is a great medium for customer retention.

You can see then that by taking your one big list and breaking it down into three simple segments you’ll be able to focus your emails messages to have a specific purpose. This will help you succeed in using email marketing successfully.

Mitch Tarr
About the Author:
Mitch Tarr is an email marketing guru and CEO of ZinMarketing Inc. Learn how to use email to cement winery-client relationships and create a buzz that sells wine and supports winery brands. For information and free reports visit Mitch’s exclusive website at http://www.zinmarketing.com
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How To Find Profitable Keywords That Are Free !

Posted by mark On March - 2 - 2009

keyIf you are just starting out and need some free resources to find some money making keywords here are some ways that you can do it.

You can get advice of the internet some you have to pay for and some you can get for free.

Public Domains are a place where you can go to get free advice for your targeted keywords and you can learn a lot off public domains.

If your going to use this public site you will need a lot of patients to browse for the information you need but it will be there.

Another place you can go is Article Directories, you can search on these sites for money-making keywords that you can use on your own site.

A lot of ideas are out there and many expert marketers will share their ideas too, take advantage of what they are offering you in free advice.

There is also a lot of books published on the web today that has the relevant information about keyword research and what to look for when choosing keywords to use on your own website.

If you know how to get around sites like face book, squidoo, del.icio.us and digg, you can gather great information from these sort of sites as well.

All this will take you time of course but it will be free and you wont’ have to pay for this information.

Visit some blog directories to find out which are the most popular and the most relevant to the information that your looking for.

Search for keywords that are targeted to your web page. You can see the meta tags in every web page that you visit look for keywords there that you can use too.

Online Marketing forums can help you too, these will give you good advice on how to look for good keywords profitable keywords.

You can use different techniques in which you can learn keep hanging around places like this and you will gather a lot of useful information that will be very helpful to you in the future.

Its like the rabbit without the hat, the same things apply to a website without any knowledge.

Get the knowledge first and then reap the rewards later. Don’t’ forget learn everything you can before you start applying what you have learned.

Summary: Free resources are ready available on the internet today you should use these free resources to your advantage and put into practice what you have learned from other places too. You will soon find yourself in a profitable situation soon enough.

Copyright (c) 2009 Charles Goldie

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When I started my internet business, I did not know much about it. I was confused as my searches came across many online advertisements recommending different ways of starting an internet business.

Almost all of these blurbs offered guaranteed success to me, provided I pay and buy their internet business packages.

Furthermore, flashing across my computer screen imposingly were the success stories of their internet business users and eye-catching testimonials purporting to be from the some fit in to the new breed of instant internet business millionaires of the world.

Read the rest of this entry »

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Internet Marketing for Real Estate Investors and Agents

Posted by mark On March - 2 - 2009

Today online marketing has become key for many businesses and real estate is no exception. The Internet has become the first place most potential homeowners search when looking for the perfect property so with this in mind it goes without saying that today’s real estate investors must have an effective web presence in order to continue being successful even through these tough times.

I feel it is safe to say that the most dramatic and important changes to happen to the real estate industry has been brought about due to the Internet and all real estate agents and investors should embrace it. This is especially true when you think about the fact that there are over 2,000,000 searches for the keywords ‘real estate’ everyday on the major search engines such as Google, Yahoo and MSN; just think of the amount of potential customers that this could bring to your business and best of all with an online presence your real estate business will remain open 24/7, so you will never miss out on closing a deal. There is however one thing that you need to keep in mind, which is the fact that in order for your real estate business to do any good online you need to ensure it’s ranked high within the search engine results pages.

When a potential property buyer performs a search on one of the many search engines they will type in something that resembles the name of their city and the keywords real estate. In order for them to stand any chance of clicking on your site you need to generally appear within the first two pages of the results. This is thanks to the fact that 80% of people never look further than the first page of the search engine results and 95% of people never make it past the second page of results. Basically if your site isn’t ranked within the first two pages you will be receiving little or no traffic. So how do you get your real estate website to appear in these positions? Through Internet marketing of course.

There are a number of advantages to Internet marketing for real estate investors. Because of the numerous advantages Internet Marketing is offering to both investors and their clients, it has become more and more of a popular platform for all competitive real estate investors. Some of the main advantages that Internet marketing for real estate investors are as follows:

1. It is a lot quicker – clients can double the amount of homes they can sell when they are listed online as oppose to going through real estate agents. 2. Clients can easily narrow down their search to find the property they want 3. Due to the fact the more potential homeowners are now of the younger generation, they grew up using the Internet in their daily lives so they are more likely to find a property by using the Internet.

Websites, thanks to Internet marketing are more appealing than other promotional material such as brochures. Also by using websites to promote and sell real estatePsychology Articles, communication is easier and cheaper as it is all done by email.

The Internet is now the best way to buy and sell all forms of real estate so if you are in the business of doing this make sure you get on board with it now.

Duncan Wierman

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