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In the online world of the Internet whether you like it or not your initial success is about 80% dependent on your image. If you think image is important to success in real world business, then just think how much more important it is to online business where your success literally depends on what your visitors see on a computer screen! Just think about that for a moment.

To succeed you simply must communicate the right image, period!

Anything less will fail. You’ll simply loose the edge!

Give yourself the Best Possible Chance: Use a Professional Web Design Service!

A professional looking and stylish web design helps to establish a strong, positive online presence. In the visually competitive world of cyberspace where first impressions and image do battle on the front line, it’s hardly surprising that a strong, positive presence plays a vital part in internet success! It’s true there are many web site design programs, tutorials, and online site builders available on the Internet, but nothing quite compares to the expertise and experience of a professional web site designer.

First Impressions are VERY Important!

It is vitally important that your web site conveys the right image and with maximum impact. You never get a second chance with a first impression, and nowhere is this truer than on the Internet where everything is visual! It has been proven that you have no more than six seconds to grab a visitor’s attention. Therefore if your web site lacks that “professional look”, and communicates the wrong message, you will almost certainly loose out on many potential customers.

Communicate Nothing but Professionalism right from the Start!

Your web site conveys a great deal more information about you and your business than you might at first expect. Most of this information is communicated on a subliminal level just below consciousness, but make no mistake: it IS communicated.

If your web site looks disorganized or over busy; if it has no sense of style, no visual flow or co-ordination, then you will be seen in a similar light. You will come across as disorganized, indecisive, un-professional, lacking control, and without sense of purpose – do you really think you’ll be taken seriously?!

Now contrast that with a web site that looks stylish, organized, structured, polished and professional. A web site like that just oozes success! What subliminal message does it send to visitors? Simple: the person or persons behind this site are seen as being well organized, positive, competent, decisive and above all SUCCESSFUL!

Granted, there are other factors involved in running a successful online business such as content, products, reputation etc., but there is no getting away from the fact that image is the initial front line influencer. The message or image that is conveyed in the first few seconds a visitor sees your web site is crucial to whether they stay or leave. Any other factors only come into play IF they stay! Never ever underestimate the power of first impressions, especially online!

The Power of Subliminal Visual Communication!

Using a professional web designer will give your web site that professional look, the edge, that “something extra”, that indefinable quality that attracts visitors and captures attention. So what exactly is it, this indefinable something extra??

It’s something that professional designers have a knack for; they instinctively know how to arouse curiosity and capture attention through artistic design and visual communication. This is something that most of us just can’t quite grasp; we know it when we see it, but we’re not quite sure why.

Have you ever looked at a web site and thought: wow, that’s a great looking site! If you have, have you ever wondered exactly why it impressed you so much? Chances are it wasn’t down to the high quality photographs or that the fonts or graphics were particularly striking. In actual fact it’s far more subtle than that and is rarely down to one single factor.

This is the power of subliminal communication in action. It is a combination of many factors all communicating at the subliminal level that arouses your attention. Skillful colour co-ordination for one can be a powerful attention arouser. And then there are the many subtleties of page composition; the way in which various shapes, blocks of colour and text, all relate to one another on the page. All these visual cues have a direct impact, and ultimately influence how your senses process the page. Very skillful page composition can even lead the eye in a predetermined direction ? how powerful is that?!

Are You Getting Negative First Impressions?

So if your web site isn’t attracting the amount of traffic and attention you’d like, it really could be down to negative first impressions. It can be that simple! So many people fail to see this, yet it is so obvious. They spend weeks or even months pondering over why they’re not generating the traffic or making the sales. Then out of sheer frustration they begin tweaking their web pages in a desperate attempt to rank higher in the search engines! It really doesn’t matter how many visitors you get to your site: if they don’t like what they first see ? they will leave!

So take a hard long objective look at you web site as if for the first time: does it instantly attract you, arouse your curiosity, does it communicate professionalism, competence etc.? Be brutally honest with yourself. If the answer is no or you’re not sure, then it may be time for a design face-lift and a new positive image.

With the continually falling prices of web design services, it now makes perfect sense for anyone who’s serious about their online business to enlist the expertise of a professional designer. If you really want to give yourself the best possible chance of online success, then you must use only the best possible design technology. So get the Professional edge, and WIN!!

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Make no mistake. the most impressive looking and product-rich web site will fail to convert visitors into paying customers if they are unable to more quickly and easily find what they are looking for. There’s a lot of competition out there. Develop and design a web site that’s easy to understand and use, and you’ll attract more than your fair share of visitors – visitors that will return, and buy, again and again. Fail in this, and the only one’s smiling will be your competitors.

How do we accomplish this? By utilizing intuitive navigation techniques. Use them in the development and design of your web site; then sit back as hordes of satisfied customers return to your internet business on a regular basis. And you’ll find when marketing online, return business is your key to significant and effortless profits.

Ok, so what exactly is intuitive navigation – and how do we design it into our web site? I can tell you what it’s not. It is not flashy, creative designs that entertain and distinguish you from the other ‘dull’ web sites out there. Simply defined, intuitive navigation implements a familiar and consistent look and feel across all the design elements of your web site. These elements include;

GOOGLE ADSENSE Menu:

Your website menu – the table of contents if you will – that directs visitors throughout the various pages of your site should be consistent, and included on every page. Websites that contain a menu on the home page only or certain select pages on the web site (and I’ve seen far too many of these), force visitors to use the Back button (or click on the logo to return to the home page). The common result, visitors do more clicking and visitors get lost. And visitors who get lost… well, ‘get lost’.

And for Pete’s sake, keep your menu style and placement consistent from page to page. Again, fancy and different equals confusion. Confusion equals frustration. And frustration equals ‘no sale’.

Site map:

Another useful website element, and one that’s missing in many business web sites, the site map is a web page that contains a hierarchical, top-down, organized list of all the sections, or pages, on your website. It’s a road map through your web labyrinth, which can get you where you want to go more directly, that is, quicker (especially to access links). It can also make up for any design ‘sins’ on your menu. And for many left brainers, like myself, it is sometimes the preferred route.

Subtitle index:

For those large pages on your web site, which require page scrolling, it is preferable to include subtitles in your copy, for readability. Repeating these subtitles at the top of your page, linked to the subtitle in the copy, makes it easier for visitors to access or return to those sections of the copy that most interest them.

Back to top link:

Again, for large pages on your web site, having ‘Back to top’ links, between subtitles, or at the very least the bottom of your page’s copy, allows visitors to return to the top of your web page with one click, without the need to scroll.

Text links:

Whether it’s a menu item or other link throughout your web site, the use of simple and efficient text links is the preferred navigation method in most instances.

Yes, there’s an overabundance of fancy and impressive buttons, graphics and rollovers available for navigating your web site. However, this is an area where it is mindful to employ the well-known K.I.S.S. method for keeping things simple. Text links are much faster loading than images. Now, for fast broadband internet access, the difference between text and image load may be negligible. However, there are still many potential customers out there still surfing on slow connections. For them, the difference can be significant. So, until we are all on the same connection page, you would do well to accommodate all visitors.

In addition, text navigation menus can contribute relevant text for the search engines, which image navigation bars cannot. And of course, text is often easier than an image for understanding the purpose of the link. Just remember – on the web, and for your internet business, it is always preferable to err on the side of efficiency over impressiveness.

Page footer menu:

Ok, we have our menu items at the top (or side) of all our web pages. So, why would we want to repeat them at the bottom of every page? Well, in addition to providing your visitors with just another, alternative, option for navigating your website, there are two instances when placing your menu on your page footer is more an essential, than a ‘nice to have’.

(1) If you insist on using graphics for your main menu items, the inclusion of a text menu on the page footer aids both reader viewability and understanding, and ensures that search engine spiders can see you.

(2) Placing your menu on a frame is an easy way to ensure that your menu items stay fixed and in sight, even as you’re scrolling through a long web page. However, although there are many advantages to using frames on your web site, there are disadvantages as well. Although more detail on the pros and cons is fodder for another article, let’s just say there are many web sites that prefer not to use frames. In such instances, scrolling down a long page will also scroll your menu items, sometimes out of sight. A page footer menu provides a convenient way to access these items without the necessity for scrolling back up the page.

Containing an abundance of particulars, a context-rich web site can be a dense, confusing and intimidating jungle of information for internet visitors. However, by using time-tested intuitive navigation techniques, you can turn potential chaos (and lost customers) into a smooth and pleasant ride across the web superhighway.

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There is a dramatic surge in the number of layman users

Internet has got virtually deep down penetration across the globe, and the profile of its users has also gone a sea change. Over the years, the internet has come out from the prerogative of select users of scientific and defense community to mass accessibility. And probably this is the temperament of this so called cyber age where people have just started to treat computers as just another thing that is indispensable to modern human existence.

Today the use of computers is not necessarily confined to high?tech professionals, but has spanned over all functions and disciplines including common man for his everyday?s purposes. Hence, there is a awful number of users who browse through the Internet on a periodic basis, and their surfing skills are at best rudimentary. Time is ripe for making your web site superbly user friendly.

This new breed of users with minimal exposure to browsing is vulnerable to encounter a little more difficulty in even a web site that is otherwise user friendly. Here is an important point not to be missed out that this new breed of surfers can be a great prospect for your site when their needs are understood and correspondingly catered to.

The need of the moment is to make your site excessively user friendly so that they are not lost on the web, and they do not just wind up browsing in sheer hopelessness. They need to be guided through simplistic features to help them know what to do next in order to get what they are looking forward to.

This sort of users lacks fundamental competence to search the stuff on the Internet effectively, faces hiccups in navigating web site and looks in astonishment while dealing with typical annoyances on the web. Their utter inability to understand your site often lead them to another site in search of ease, and it does constitute losses for you!
Designing your web site in such a manner as will enable them to learn quickly and steer clear the way to enriching experience is what is required in this regard.

But before making your web site layman friendly, it is essential to get the pulse of the browsing tendencies and habits of layman users.

An insightful look at the online behavior of layman users

Here are some interesting observations on the typical behavior of relatively new users while they use the Internet.

It is quite amazing to learn that new users have been found to practice a novel method to log on to a particular web site whose URL is known to them. They have been observed to type in the URL in Google search, and subsequently clicking on same URL in the returned search pages.

A report from Metacrawler, an Internet research firm, reveals the fact that search queries like “hotmail.com”, “www.hotmail.com”, “Google”, “Yahoo? etc. are among the top search engine queries. It implicitly proves that people do not seem to know that they can access any site by simply typing its URL in the browser address bar.

While going through the returned search pages of Google, new users tend to read the titles of the pages, which they think are closest to their search criteria, and click on such hyperlinks. Hence, the titles of the pages in search results have to be strategically written.

Haphazard pieces of information clustered all through the page not only confuse the users but also scare them. Unsystematic organization of content on the page and a low count on readability make them feel that desired information is non-existent on the page. The randomness of content simply turns them off because they do not bother to look deep; they just scan and skip.

It has been found that new users are not comfortable with pop-up advertisement windows. They mistakenly close other windows, ponder over how to go back, or even close dial-up connection in their attempt to deal with the pop-ups. It has been seen that layman users are not at ease to manage multiple browser windows.

Helping layman users to browse with confidence and convenience

In the light of the above observations, a couple of simplistic features might be added to your web site in order to tap the traffic of layman users. Definitely such features will be contributing to the overall usability of your site in a positive way.

You can not afford to miss the listing of your web site in prominent search engines. It has nothing to do with your offline advertising campaign however aggressive it might be. Such advertisement will of course help your URL gain popularity, but chances are not distant that some new users end up complaining that your web site could not be accessed. Not to mention here, getting listed in the search engines has got its own bundle of benefits.

If you wish to have your own start page for the users of your site, it pays to place search engine links or a search box onto that page. This will help layman users to stick to your start page.

It is clear now that the titles of the pages in search results are crucial for clickthroughs. Therefore, the title of your page should be in accordance with the key words you are optimizing the page for. The title should be enticing and relevant enough to be clicked on. Each page of your site has to be individually optimized for a particular key word for a good traffic.

There can not be any hard and fast rules in using pop-ups and newsletter subscription windows. It essentially depends on the proficiency level of users who visit the site. It is always preferable to have test run of such features before implementing them throughout the site. Once you experience the loss of traffic due to such features, it is a subtle indication that such features are not for your site. The crowd visiting this site is dominantly layman users, and hence it is to be a lot more user friendly.

The learning advantage

In short, capitalizing on the idiosyncrasies and rudimentary skills of this new breed of Internet users can open the gateway of more traffic and hence more revenues that can eventually translate into your web success.

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Getting your business processes online is not an easy job! According to Gartner Group, a renowned research firm, a full 75 percent of all e-business projects fail due to poor planning and unrealistic expectations of new technology. The productivity gains and cost savings promised by e-business solutions are often lost not because of the technology itself but because of improper management of their implementation. In most of the cases, when a massive e-business solution installation goes wrong, the management of the business is to blame. Failure to understand the scale of the project, oversimplification of the project, inappropriate expectations and lack of resource commitment are few of the mistakes made by management that debilitate the implementation and use of the systems.

Pitfalls of E-business solutions installation process

A large distribution company has decided to use a new online supply chain management solution. The people ? those who were supposed to use the system ? were quite sceptic about the ability of the system, as they did not have enough knowledge and had very little or no training in using a similar system. As a result, it took over a year for the company to bring the solution to its full operation. Productivity suffered severely. The final implementation cost came out to be several times more than initial budget. A large number of companies are reporting to face similar difficulties with the implementation of their e-business solutions.

The problems that occur while a company tries to implement e-business solutions, most likely, include:

Senior managers do not spend enough time and efforts to learn and understand the solutions. As a result, they have no idea how their workers will adapt to this new solution; and fail to set forth quantifiable objectives for them in terms of efficiency and productivity. The end users do not receive required training. As a result, treat the new solution as an added burden rather than a tool to increase efficiency and productivity. In many cases, IT infrastructure is not up-to-date enough and lacks power to support the new solution. Due to inadequate understanding by the management of the e-business solutions that they plan to adopt, often, the time and money allocated to the project are far less than required. Often the advanced Internet based e-business solutions require to be integrated with portion of old systems that the company is presently using, which in turn, sometimes generates software and system incompatibility.

How to avoid pitfalls

E-business solutions are sophisticated systems that encompass significant areas of the company and its relationship with customers. That?s why implementation of these projects should be carried out according to detailed plans.

Preparation

Create a well developed scope. In creating the scope involve all end-users of the solution, not only the technical and business model experts. Get answers to the questions like:

– What is the single most important goal that the company is planning to reach thanks to this solution? – What critical problems the solution is meant to solve? – Are the time and money spent justifies its implementation? – What are the implementation milestones? – How you will know that you have reached those milestones? – Once you got all the relevant people of the company involved in the process, choose an implementation taskforce of experts from all required sections. This team should be responsible for developing the implementation plan. According to this plan assign resources and deadlines. Upon completion of each stage of implementation get senior management involved in order to review the progress.

Education and Training

Education should cover the ?why? side of the solution and training the ?how? side.

– Identify the people that required getting trained and educated. – Define objectives
– Define training and education criteria and select syllabus – Set the evaluation method – Conduct the actual learning process – Assess their progress

Implementation

Implementation of the solution should take place according to the strict predefined stages.

Upon completion of each stage of implementation get senior management involved in reviewing progress. Conduct reality check!

– How does the solution meet your expectations so far? – Is it doing what it?s supposed to do? – Do you need to revise any of your priorities?

Once the implementation is over, set up a thorough post implementation meeting with the taskforce and the relevant end-users. The important thing here is to identify if everybody involved with the project is satisfied with the result or not.

In order to successfully implement e-business solutions, it is very important that you fully understand the technologies behind it. If require hire a consultant and work closely with her. In the long run, this might save you substantial time and money.

Here are other things to remember:

1. E-business solutions are mere tools. Don?t expect them to radically change everything that you learnt about business processes.

2. E-business solution implementations like any other project require strict step by step project management.

3. Before considering an e-business solution, make sure that there is a sound business need to get it. E-marketplace, Private exchange, Business portal are few of the e-business solutions that help you attracting new customers and markets. These solutions also allow streamlining many of the vital business processes. In your e-business strategy these solutions should be at the top of the list.

4. Keep track of the new technologies and keep an eye to your competitors? e-business strategies. E-business is an extremely fast moving segment; you should be ready for changes and embrace them whenever it?s necessary.

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Electronic Commerce is the traffic of economic transactions, purchase or sale of goods and services in a flexible, fast and direct, helped by the convenience and ease of use for users on the Internet. Thus covers matters arising from all relationships of a commercial nature, whether contractual or not, structured from the use of one or more data messages or any other similar means. Thus covers matters arising from all relationships of a commercial nature, whether contractual or not, structured from the use of one or more data messages or any other similar means. Relationships of a commercial nature include, but are not limited to, the following transactions: any trade transaction for the supply or exchange of goods or services, distribution agreement, all commercial representation or agency; all kinds of financial transactions, stock exchange and insurance, construction works; consulting; engineering, licensing and any concession or exploitation of a public service, joint venture and other forms of industrial cooperation or commercial freight or passengers by road air, sea, rail or road.

Relationships of a commercial nature include, but are not limited to, the following transactions: any trade transaction for the supply or exchange of goods or services, distribution agreement, all commercial representation or agency; all kinds of financial transactions, stock exchange and insurance, construction works, consulting, engineering, licensing and exploitation of any concession or a public service, joint venture and other forms of industrial cooperation or commercial road freight or passengers by air, sea, rail or road. Then is one of those things that seem very distant, almost metaphysical, the vast majority of traders, professional and industrial Opita. Then is one of those things that seem very distant, almost metaphysical, the vast majority of traders, professional and industrial Opita.

However, this post-postmodern profiting from the trade has had a spectacular boom in Latin America and around the world. However, this post-postmodern profiting from the trade has had a spectacular boom in Latin America and around the world. According to International Data Corporation, 4.8 million users of the information superhighway in Latin America made in 1998 for electronic transactions worth U.S. $ 167 million and projections for 2003 were 19.1 million users! Trading goods and services for pendejadita of $ 8 billion Everything excluding the 62 million Americans users currently buy and exchange all types of goods by that means. According to International Data Corporation, 4.8 million users of the information superhighway in Latin America made in 1998 for electronic transactions worth U.S. $ 167 million and projections for 2003 were 19.1 million users! Trading for goods and services of $ 8 billion pendejadita Everything excluding the 62 million Americans currently users buy and exchange all types of goods by that means. This means, in typical words, that within four years of the trader, industrial or professional who does not “pull” in this business, is intended to simply disappear from the map. This means, in typical words, that within four years of the trader, industrial or professional who does not “pull” in this business, is intended to simply disappear from the map. “I have web page, therefore, will be the new cartesian formula for wealth. “I have web page, therefore, will be the new Cartesian formula for wealth. Our country has already begun. Our country has already begun. Evidence of this is Law 527 of August 18, 1999, by which “defines and regulates access to and use of data messages, electronic commerce and digital signatures, and (sic) has established certification bodies, and (sic) for other purposes.” Proof of this is Law 527 of August 18, 1999, by which “defines and regulates access to and use of data messages, electronic commerce and digital signatures, and (sic) Lays and certification bodies (sic) for other purposes. “But also noteworthy is the” new virtual business center to facilitate the entry of small businesses on the web, low cost and technical effort to limit each user must perform “initiative launched by Acopi for about a year, located at: http://www.pymenet.com. But also noteworthy is the “new virtual business center to facilitate the entry of small businesses on the web, low cost and technical effort to limit each user must perform “initiative launched by Acopi ago more or less a year, located at: http://www.pymenet.com. For all the above is necessary and that our companies Huila begin to seriously evaluate the possibility of mounting in the future nearby commercial establishments, shops, offices and even shopping malls or at least begin their work of training in all these issues to be reviewed, with realism, its business strategies to take advantage of that great silver mine that comes through the screen of our computers. For all the above is necessary and that our companies Huila start seriously evaluate the possibility of mounting in the near future, commercial establishments, shops, offices and even shopping malls or at least start their work in training all these issues to be reviewed, with realism, its business strategies to take advantage of that great silver mine that comes through the screen of our computers.

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As picking colours for your Website, it is imperative to mull over your selection with awareness. The application of colours that are agreeable to the reader may well lead to reader spending added time at your web site, which can advance to larger sales, but a bad range of colour choices may as well result in outcome on people’s frame of mind or turn out to be disturbing or grating.Decide to utilize balmy colours akin to ruby to invite awareness to a specific segment of your webpages, to make the viewer stop at a specified part, or to show them a word of warning. If you engage in a Web page trading bonbon foodstuffs, individual care things, or anything to do with romance, you could do well to think about including the colour pink. We are inclined to connect this fanciful colour in the company of all things smooth, passionate, and girly. web design Orange, is naturally associated with the autumn harvest and trick or treating. Websites concerning themselves with foodstuffs and nature might find this as good choice.

Yellow, used in moderation, is surely an eye-catching option. It exubes warmness and vigor to a webpages visitor. web design If your style runs to calm colours, emerald can be a magnificent alternative. It can be a symbol of a lot of things: cash, the natural world, organic goods, evolution, renewal, beginning again, etc. Use bottle green if your web pages offers fiscal assistance, vitamins, health produce, garden equipment, seeds, and the related.furthermore a further alternative in the empire of breezy colour hand-outs is sapphire. This standard colour denotes a confident correctness when added. It makes us meditate the organic countryside (atmosphere and rivers) but the name blue is able to furthermore describe a certain type of music or feelings of despair. Those who are drawn to all that is mystical might choose to include purple.

The opulent, dark shades bring royalty to mind; lavender is a lot more unusual selection. Negatives are able to additionally be applied to Web pages, nevertheless they are perhaps exceedingly barren to be added fully. They may be enhanced if pooled with a few added corresponding bright colours.

Keep in mind in choosing colours for your website that both mac computers and windows computers have a palette of 216 colours harmonious across platforms. Website owners will want to ensure that the website will appear the same irrelevent what sort of laptop an individual is utilising to gain access to the Net. Whilst selecting a colour scheme for your webpages, here are a multitude of suggestions to hold in mind:Mull over the function of your webpages whilst selecting colours. Endeavor to pick two to three that harmonize each. During bearing in mind colour combinations, set out to your neighboring paint shop and seize some colour samples. After that you may use them to carry out trials with various colour selections. Keep in mind, the idea is to keep readers on your Web site longer, which is more expected to show the way to a transaction.

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User-centered design (UCD) is a project approach that puts the intended users of a site at the centre of its design and development. It does this by talking directly to the user at key points in the project to make sure the site will deliver upon their requirements.

The stages are carried out in an iterative fashion, with the cycle being repeated until the project’s usability objectives have been attained. This makes it critical that the participants in these methods accurately reflect the profile of your actual users.

Focus groups

What are they?
A focus group involves encouraging an invited group of intended/actual users of a site (i.e. participants) to share their thoughts, feelings, attitudes and ideas on a certain subject.

Organising focus groups within an organisation can also be very useful in getting buy-in to a project from within that company.

When to use
Focus groups are most often used as an input to design. They generally produce non-statistical data and are a good means of getting information about a domain (e.g. what peoples’ tasks involve).

Issues
It’s necessary to have an experienced moderator and analyst for a focus group to be effective.

Usability testing

What is it?
Usability testing sessions evaluate a site by collecting data from people as they use it. A person is invited to attend a session in which they’ll be asked to perform a series of tasks while a moderator takes note of any difficulties they encounter.

Users can be asked to follow the think-aloud protocol which asks them to verbalise what they’re doing and why they’re doing it.

You can also time users to see how long it takes them to complete tasks, which is a good measure of efficiency (although you should bear in mind that using the ‘think aloud’ protocol will slow users down considerably).

Two specialists’ time is normally required per session – one to moderate, one to note problems.

When to use
Usability testing can be used as an input to design or at the end of a project. It represents an excellent way finding out what the most likely usability problems with a site are likely to be.

Usability testing can be used generate non-statistical or statistical data.

Issues
Usability testing requires some form of design to be available to test – even if it’s only on paper. Testing works best if it focuses either on gathering non-statistical feedback on a design through ‘talk aloud’ or statistical measures.

Card sorting

What is it?
Card sorting is a method for suggesting intuitive structures/categories. A participant is presented with an unsorted pack of index cards. Each card has a statement written on it that relates to a page of the site.

The participant is asked to sort these cards into groups and then to name these groups. The results of multiple individual sorts are then combined and analysed statistically.

When to use
Card sorting is usually used as an input to design. It’s an excellent way of suggesting good categories for a site’s content and deriving its information architecture.

Card sorting can be used generate statistical data.

Issues
Providing participants with a trial run on some easy cards (e.g. sports, animals, etc.) can reassure about what they are expected to do and result in a more productive session.

Participatory design

What is it?
Participatory design does not just ask users opinions on design issues, but actively involves them in the design and decision-making processes.

When to use
Participatory design is usually used within a mini-project to generate prototypes that feed into an overall project’s design process.

An example would be a participatory design workshop in which developers, designers and users work together to design an initial prototype. This initial prototype would then feed into a more traditional design process.

Projects which only utilise participatory design are very rare.

Issues
Participatory design sessions can be very fluid and require an experienced moderator with thorough knowledge of the domain to guide them.

Questionnaires

What are they?
Questionnaires are a means of asking users for their responses to a pre-defined set of questions and are a good way of generating statistical data.

When to use
Questionnaires are usually employed when a design team:

Can only gain remote access to users of a site
Is seeking a larger sample size than can be realistically achieved through direct contact
It is for this reason that questionnaires are usually administered through post or electronic means.

Issues
Questionnaires allow statistical analysis of results, which can increase a study’s credibility through its scientific appearance. This makes it all the more important that the questionnaire is well-designed and asks non-biased questions.

Interviews

What are they?
An interview usually involves one interviewer speaking to one participant at a time.

The advantages of an interview are that a participant’s unique point of view can be explored in detail. It is also the case that any misunderstandings between the interviewer and the participant are likely to be quickly identified and addressed.

The output of an interview is almost exclusively non-statistical – it’s critical that reports of interviews are carefully analysed by experienced practitioners.

When to use
Interviews are usually employed early in the design process in order to gain a more detailed understanding of a domain/area of activity or specific requirements.

Issues
Interviewing places a high premium on the experience and skill of the interviewer and analyst.

Conclusion

This has been an introduction to the major user-centered design methods. It’s vital to remember that although each can be extremely valuable, using them in the right way, for the right reasons and at the right time is critical.

Exactly which method to use, and when and how to use it will differ from project to project.

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Over the past several years, Ecommerce has become a natural means for shopping. Whether you are looking for products related to entertainment, household needs, or technology, shopping via the Internet is now the way to go. Ecommerce, as this has come to be called, has enable businesses to offer their wide ranges of products and services to a mass of people across the globe. Because of this, it is no longer necessary to travel to another country to purchase products from its stores.

The process of Ecommerce is really quite simple, although the details can be rather complicated, depending on the specifications and needs of each individual company. Here?s how it works. A company web site is created to advertise and promote the company products and services. Over the past several years, various software applications and services offered to businesses over the Internet have made it easier for companies to add the option of online purchasing, whether directly through the company itself, or through another company that handles the online transactions, then relays the necessary information to someone in the company who takes over at that time.

There are many options available through an online store. For example, most companies now allow customers to pay with a credit card, and offer several options for doing so. Others still allow customers to pay by check or money order, or to make their purchase over the phone. In many cases, a confirmation E-mail is sent to the customer that will notify him or her that the order was received and is being processed. A shipping confirmation E-mail may also be sent, complete with a tracking number so the customer can track the shipment.

Many Ecommerce sites also require customers to create a user name and password, and will require them to log in each time a purchase is made. This can be a plus because it allows their billing and shipping addresses, along with other pertinent information to be saved in the system. Credit card information generally isn?t saved unless the customer specifies that it is okay to do so. This log I procedure also serves to shorten future purchasing processes, and may even allow customers the opportunity to take advantage of online promotions and special sales through the use of E-mail.

While everyone is not jumping onto the Ecommerce bandwagon, it has been found that many people are looking at it as a more convenient and viable option. It allows for fast shopping without ever leaving the comforts of the home, and makes a wider range of products and services more readily available, and certainly more easily attainable than ever before. This is one of the main reasons that Ecommerce isn?t gong away any time soon.

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In 2005 the largest ecommerce sites were for the following top five products or services:

Travel
Computer /peripherals/PDA
Apparel & accessories
Office supplies
Consumer packaged goods

The strongest advertiser in 2005 was Vonage Holdings Corp. who specializes in providing Internet phone options.

It?s safe to say that when you look at the billions of dollars spent in ecommerce transactions there are lessons for brick and mortar stores that have resisted a move to cyberspace.

For example many bookstores are closing shop due to the heavy competition of online retailers like amazon.com. Many bookstores wrongly believed they had a loyal customer base and would likely weather the ?Internet fad?, but a lack of brand loyalty has left them baffled.

Some stores reinvented themselves and delivered a much improved brick and mortar store with sitting areas, coffee shop and an ONLINE STORE.

As malls and strip malls have replaced downtown stores with great history these retailers are left to flounder in a sea of ?what was? and ?what may never be?.

All over the United States a retail revolution is taking place. Large box stores are finding a significant amount of their sales conducted online. Stores that added an online presence early are seeing significant growth in their online sales as their brick and mortar sales diminish.

One of the primary reasons Internet users give for conducting an online purchase has to do with the frustration of actually going to a store, searching for an item and then waiting in line to check out. An Internet purchase can be conducted privately, quickly and from the comfort of home.

Brick and mortar stores may have success for a specific segment of the population that do not have a computer, find it difficult to operate or simply do not believe a computer is necessary. However, as the years go by those holdouts become fewer and fewer.

As ecommerce continues to grow netrepreneurs are becoming more sophisticated in their use of online marketing terms such as SEO, affiliate relations and PPC. In many ways these terms help get the word out about your site and allow customers to find it much more quickly.

The thought of starting a new business on the web can seem daunting to traditional business owners, but for those that have taken the plunge it has become a welcome source of revenue and provides a connection to a growing community of prospects.

An ecommerce site will not be an overnight success, but it can be the means of shifting reliance on customers with a face-to-face contact to one that may be less informal, but adds significantly to your long-term ability to do business.

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Do you remember when developing a website was the stuff of an elite core of techno-geeks who understood a language called html? Other computer languages have been added to the mix, which has placed the personal development of a website among the stuff of myths and legends.

It can seem almost too good to be true when you hear that it may be possible to develop a website even if you have had no previous skills at website development.

If you have ever worked with word processing software, signed up for an email account or other similar programs you mat be overqualified to develop your own website.

The use of a comprehensive line of website building technology places you in a world of template rich web design along with an easy to follow and customize format. This is a world where you call the shots.

I suppose there may be some who feel that using web-building technology results in an inferior design with a lack of function and beauty. However, the hard work of design is taken care of in many web design options allowing you to simply work on developing data points.

When you develop a website using web building technology you can make instantaneous changes to your website from any Internet compatible computer through an online, password protected website.

The cost difference between a traditional web designer and an online web building option can be substantial. It is not uncommon to spend Multiplied thousands of dollars to develop a website utilizing traditional web design options. When using web building options you may discover a site that may actually be superior with a cost factor that may be less than 10% of the cost of hiring a designer.

This does not take into account the various add-ons that you will be required to pay for when you hire a web designer. These elements can add hundreds of dollars to the cost of web design using a traditional web designer. In many cases web building options allow you to gain access to a shopping cart, newsletter templates, autoresponders and more.

Interestingly when a traditional web designer completes a site you may be required to work with the designer on each and every change that needs to be made. What happens when the site designer is unavailable or has a backlog of other sites that need to be done? On the other hand a web designer could set your website up so that you could change virtually every aspect of the site. How is this then different from web building technology?

Hundreds of thousands of online businesses are using web-building technology. What do they know that you don?t?

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