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Anyone who faces the challenge of having a website built faces a very daunting task, indeed. You know your business needs a web site, or perhaps you need to rebuild what you’ve already got. Getting this right is a delicate balance of business objectives, usability for the web, and search engine promotion. Getting it wrong is what this article is designed to help you avoid.
Here are the five biggest mistakes you must avoid.

1. Not establishing objectives

Without a thorough plan to kick things off, what are you building? It’s kind of like showing up at the airport one day and saying, “I’m going on a vacation.” Where are you going? Where will you stay when you get there? How long will you go for? Can you afford it? Did you ask your boss for the time off? Did you shut off the oven?

To start, figure out what you want the benefits of your website to be. Forget about the bells and whistles required to make it happen; that’s the job of your web designer. Establish what you want your website do for your business. Some examples: generate leads, sell your products/services right on the website, reduce administrative tasks, brand your company, pre-qualify prospects, recruit employees ? the things a website can do for your company are virtually limitless. Establish your objectives and ensure that you and your web designer understand them fully.

2. Ignoring your customers

We’re talking about your messaging here. It’s so easy to write your content from an internal perspective. What you want to say, what you think is compelling, what you think matters. What about your customers? Don’t forget that you need to convince them to do business with you.
The key to writing good, customer-centric content is to understand the “why”. Why should your customers buy from you? You might think you know, but a good dose of objective research will uncover the truth. Capitalize on your unique selling proposition from the perspective of how it benefits your customers.

You will also need to use proper web style in your writing. Your content should be well organized, highly scannable, easy to digest, and to the point. If you can organize it in a “pyramid” style, even better. This is where the most important, compelling information is presented first, and deeper information follows (such as technical specifications). Depending on your strengths this may be difficult for you to produce, so you may consider hiring a professional writer or copywriter.

3. Forgetting the marketing

There is an old Kevin Costner baseball movie that has an analogy that is so clich

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An automated accessibility tool is a piece of software which can test a web page, or even an entire website, for accessibility. Automated accessibility tools are useful because they can save you a huge amount of time. Don’t want to check images for alt text on each and every page on your website? Run the site through an automated tester and it’ll do it all for you!

Automated accessibility testing tools have been around for a long time and have historically been a useful way of checking websites for accessibility. Bobby, one of the first and most well-known automated accessibility testing tools, is now almost 10 years, and although is no longer freely available, plenty of other free tools such as WebXact (http://webxact.watchfire.com/) and Wave (http://wave.webaim.org/index.jsp)do exist.

But are these tools a little too good to be true? Can you test a website for accessibility so easily? Unfortunately the answer is a resounding no. There are a number of underlying problems associated with using just automated tools to test for accessibility:

Literal interpretation of guidelines

Any automated accessibility testing tool, being a piece of software, doesn’t have very much in the way of common sense. It will interpret each and every accessibility guideline literally, without bearing any other thought to what else is on the page.

The definition of the word guideline, according to Dictionary.com, is “a rule or principle that provides guidance to appropriate behaviour”. A guideline simply offers guidance to what the best practice is – it shouldn’t just be applied without regard to other factors.

For example, one of the W3C accessibility guidelines states that a table summary should be provided for all tables. (This summary doesn’t appear on the screen, but it’s read aloud to screen reader users before reading through the table content.) Table summaries are useful as they tell screen reader users what to expect in the table. However, there may be a heading directly before the table and it describes what the table is about. In this instance, this summary is essentially useless as it will just repeat what the previous heading said.

Can’t check any content issues

The way that content is structured both on the page and across the website is a massive part of accessibility. A website may be perfectly coded and conform to the highest coding standards. If its content is poorly structured though, the site will prove difficult to impossible for some special needs web users.

There are a number of important accessible content considerations, none of which automated accessibility testing tools can check for. Some of these important considerations include:

– Front-loading content so that each paragraph begins with the conclusion
– Ensuring content has been broken down into manageable chunks with descriptive sub-headings
– Using lists wherever appropriate
– Ensuring that plain and simple language is used

Can’t check many coding issues

The vast number of accessibility guidelines tend to be related to how the site is coded. Automated accessibility testing tools are unfortunately unable to test for many of these too. Examples of HTML-related accessibility considerations which these tools can’t check for include:

– Ensuring that text is real text and isn’t embedded within images
– Making sure that the site functions without the use of JavaScript or Flash
– Providing equivalent text links if using server-side image maps
– Ensuring that the structure within the HTML reflects the visual appearance (e.g. headings are labelled as headings within the HTML code)

Outdated guidelines are used

Automated accessibility testing tools generally use the W3C accessibility guidelines, which by now are over five years old. As such, a number of these guidelines are outdated and don’t apply anymore. In fact, some of them are now thought to hinder accessibility rather than help, so it’s best to totally ignore these guidelines.

For example, an automated accessibility testing tool will probably insist that form items contain default place holding text. It may also insist that links need to be separated by non-link text. Neither of these guidelines are relevant anymore and their implementation could make accessibility worse rather than better.

Most guidelines aren’t properly checked

Automated accessibility tools can check for a number of guidelines, and can tell you when a guideline isn’t being adhered to. However, when the tool claims that a guideline is being fulfilled this may in fact be a false truth.

For example, if all images contain alt text then the software will report a pass for this guideline. But what if the alt text isn’t descriptive of its image? What if alt text is crammed full of nonsensical keywords for search engines? How can an automated accessibility tool possibly know this?

Warnings may be misinterpreted

The reports generated by automated accessibility tools provide warnings, as well as errors. These warnings are basically guidelines that the automated tool can’t check for, but which may be errors. Often they’re not, and in fact they’re often not even relevant. However, some people reading a report may try to get rid of these warning messages by making the appropriate changes to their site. By doing so, they may be implementing guidelines that needn’t be implemented and inadvertently lowering the website’s accessibility.

Conclusion

Automated accessibility testing tools can be useful as they can save a large amount of time in performing some very basic checks for accessibility. However, they must be used with caution and they cannot be used as a stand-alone guide for accessibility checking. Indeed, some expert accessibility knowledge should always be applied in evaluating a site accessibility, perhaps in conjunction with the fantastic web accessibility toolbar (http://www.nils.org.au/ais/web/resources/toolbar/) to help dramatically speed up manual checks.

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Are you sick of being low on cash but do not know how to work on getting a little bit more? Well, I bet you have been searching for ways to go about this but have been met at almost every corner with scams and false promises. Well, sometimes you really just need to accept that there is no such thing as a get rich quick scheme and that you need to put hard work, effort, and time into paving your own way into extra money. Still confused? Well, the internet is a great place to start out if you want to start a business or some other kind of service because there are a lot of opportunities for customers and clients. In addition to the promotional advantages of the internet there is also the fact that you can boost your credentials and your networking skills by using different things only available on the internet like affiliate sites. However, sometimes everything can be a bit of an overload for your brain all at once and you get overwhelmed and frustrated. This is why you need a system to guide you through the process so that you do not feel disappointed by your results and disheartened by the amount of effort and time you are putting in without results.

If you feel like I just described above then maybe you need to check out the Pro2 system. This is a step by step guide that will basically be a hand held method of getting what you need and hitting your goals in order to make the money you want. However, the trick is to make small goals when you are just starting out so that you know you can reach those goals and learn about what you are doing at the same time. With the Pro2 system and the advice and opportunities that it gives to you there will definitely be the combination of learning and making money all at once. The main purpose of the Pro2 system is to teach you how to really use affiliate sites to your advantage and to teach you about online marketing and sales.

The goal is to work closely with a lot of prestigious affiliate sites like cyber malls like ClickBank. This cyber mall has hundreds of products that will help you learn about what customers like and how you can sell things to them. You can choose which products to work with so that you feel really comfortable and know about them enough to promote them and hopefully get the amount of sales you need to reach you goal for the first month or two. You can really get to know the internet and all the secrets of people that have been really successful and you can learnt o pick up on this and apply it for yourself to make money and reach your goals. This is a great school that you can learn is to know how to work affiliate sites and sell products in order to make money.

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How you write and design your links is crucial to your visitors clicking them or not. Write them badly and they leave, write them well and they stay. Who knows, they might even do exactly that what you created your site for. Following are 7 guidelines how links should be written to improve the usability of your site.

Do it consistently
Visitors learn for example how a website marks the links or where the “related-content box” can be found. Consistently adhering to these established “codes” will make it easy to navigate and read the site.

Breaking these conventions will interrupt the flow. Such distractions might be enough for the user to leave. When creating a site it is important to define all the conventions and rules that are used. Consistently following them is essential for giving the user an easy time when visiting.

Don’t mislead the visitor
Although links can look however the screen-designer decides, certain standards have developed and find widespread use. Underlining a text for example is a common indicator.

It is good practice not to underline text, marking it blue or putting an arrow in front, if is not a link. Visitors might construe them to be clickable.

The same applies to images. Many users will try to click on a graphic or any other image. Very rarely, they will find an active link – a tiny, but nevertheless negative experience. Captions have proven to be effective to add that little bit of content that users need in order not to click on an image. And if a link is present, it can be placed in the caption itself.

Show used links
Marking which links have been visited is very valuable. It helps to quickly “tick off” when going through a site or helps in finding this piece of information from a previous visit. Unfortunately, a great many sites do not use this very basic feature.

If the “visited” feature should also extend to the navigation is debatable. On very deep sites it might be useful. On the other hand it might confuse the visitor. The navigation should be a constant and change only minimally.

Match the destination with the link
Clicking on a link can be compared to following road signs in a city never visited before – you are very happy if you get confirmation that the choice you just made was the one intended.

Same thing applies to links – if a link reads “find out more about our services” the page that it relates to should show the words “Our Services” somewhere prominently in the title. It confirms the action taken.

Well written titles indicate clearly what the main topic is on the page. This is very useful, especially considering that a lot of traffic directly dives deep into the page.

Embedded links used to their full advantage
Links are visually different than the surrounding text. Color, a markup or other cues denote a link. Something maybe even happens before you click – mouse-over effects or an overlay, displaying the title.

Everything is designed to draw your eyes away from the surrounding text. If you embed links within a sentence, readers will very likely notice the link first and only later read your content. On first thought that is unfortunate, but it can be turned into an advantage.

Since reading online involves lots of scanning, the eye is always looking for visual cues. They can be provided by using subtitles or in this case descriptive links. By creating a meaningful link, finding the relevant information on a page is made easier. “Click here” is less effective then “View a list of articles about usability”.

How to link to files
When linking to a file it is likely that another application is opened and that the visitor is drawn away from the site. Not something that should be done lightly.

A great many times websites link to related documents, very often PDF files. What exactly can be found in the file, the visitor needs to figure out from the link itself. The first step in creating a good link to a document is to summarize the content. That gives the visitor information how he wants to proceed.

The second step is more basic by asking why the document cannot be created as a webpage. If it is worth to be put onto the site, it surely is worth the effort to make if searchable, fully integrated and less work for the visitor. Using for instance PDF-files can make sense. Very often however, it is simply easier for the developer to put it onto the site – but not easier for the visitor to use it.

Mark the external links
An internal link refers to a page or file within the current domain, an external link usually points to a site, housed on a remote domain.
Although technically there is no difference in how the code for the links is written, it is common usage, even a w3.org recommendation, to inform the user if an external site is accessed by a link.

The rationale behind this is not to confuse the visitor who is getting used to the layout, navigation and architecture of a particular site. An external link can either be declared by stating it in the text, by a specific icon (like for instance Wikipedia does) or even by using the “title” tag of a link.

Whether the new site is opened in a new browser-window or replaces the current content could depend on the kind of information the visitor will find. It could be argued that sites with related content or sites who delve further into a topic might best be opened in a new window. The visitor can more easily relate back to the original site. In that case not only the external link, but maybe also the fact of a new window opening should be placed with the link.

Creating good links is vital for creating a good site. A link for instance is the only possibility an e-shop has to have users put products into the shopping basket. If that link should be badly written or confusingly placed, many users would give up before buying. That would be like not accepting money from a client standing right in front of you.

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Flash-based sites have been a craze since the past few years, and as Macromedia compiles more and more great features into Flash, we can only predict there will be more and more flash sites around the Internet. However, Flash based sites have been disputed to be bloated and unnecessary. Where exactly do we draw the line? Here’s a simple breakdown. A good design can make you a lot of money online if you are on the area of make money online.

The good:

Interactivity

Flash’s Actionscript opens up a vast field of possibilities. Programmers and designers have used Flash to create interactve features ranging from very lively feedback forms to attractive Flash-based games. This whole new level of interactivity will always leave visitors coming back for more.

A standardized site

With Flash, you do not have to worry about cross-browser compatibility. No more woes over how a certain css code displays differently in Internet Explorer, Firefox and Opera. When you position your site elements in Flash, they will always appear as they are as long as the user has Flash Player installed. work from home is increased in recent times.

Tips for bringing visitors back..!
Start a forum, chatroom or shoutbox

When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

Better expression through animation

In Flash, one can make use of its animating features to convey a message in a much more efficient and effective way. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real “movie files” that are raster based and hence much larger in size.

The bad and the ugly:

The Flash player

People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. You’ll also have to put in additional work in redirecting the user to the Flash download page if he or she doesn’t have the player installed.

Site optimization

If your content was presented in Flash, most search engines wouldn’t be able to index your content. Hence, you will not be able to rank well in search engines and there will be less traffic heading to your site.

Loading time

Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. The longer your Flash takes to load, the more you risk losing visitors.

The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.

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There are significant reasons as why your ipsp is holding a 10% of your monthly transaction value, otherwise called hold reserve. We will attempt to explain why these are convinient for some commerce and how to avoid paying a hold reserve if it fits your venture model.

In the mid 30’s after the financial crunch in the US, the federal government put a few instruments to regulate Banking and financial activities, in this process was decided that any banking institution, will need a 10percent of capital to cover its financial operations. This notion was afterwards translated to the internet base firm.
The hold reserve is merely a type of bank pledge requested by any financial institution, to ensure that future managing issues will be resolved on a fast and efficient way. Narrowing it down to the ecommerce type of commerce the Rolling reserve is used to deal with potential chargebacks or refunds if those need to made, as you may well know the standard action to be taken cannot overlap one week.
If you are a small venture or a startup, a holdback may actually be the right model to take, if taken in consideration which most venture are unaware, and the reason comes to the single fact that an actual bank pledge could take up to 50% of the intended monthly volume being placed upfront, and can affect the much need it cash flow.

The Rolling reserve may actually give your commerce the dynamics to cope with irregular monthly sales and grow as you go.

Also allowing your processor to deal with the small misshapenness that comes with the card not present venture.

If your business model will permit you to get rid of the Rolling reserve is always a good idea, just make sure that your gateway is able to hand you a direct agreement with the acquiring bank, and place the guarantee directly into the bank or financial body.

Placing a bank guarantee always looks good from the banking point of view, shows you are a solid merchant willing to make strong commerce with the bank. Also you may by these lower your actual fees if you know how to negotiate.
Imporatnat placing a bank security although will exempt you from leaving a monthly percentage of your commerce will not exempt you from dealing on your regular pay-outs on the made refunds or chargebacks if that is the case.

Last but not least, always remember that you can bargain a better deal on the holdback or bank guarantee if have enough time working with the same bodys and show a fair balance sheet in terms of your overall activity, this will be essential to have a cheaper and more efficient merchant account.

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Any business can benefit from the internet; they just have to know how. There are several things a business can to that are free to promote themselves and generate more cash. If you are just starting out online the learning curve can be staggering, but with a little know how you can beat the odds and promote your business to the top

If you are new to online marketing and do not have a website there are plenty of reputable places online who can help you build a website or point you in the right direction. I would recommend searching for free ebooks. You can find all you need to know about creating an online empire in free online ebooks. Don?t waste your money on things that you don?t know for sure are going to be exactly what you need. The more time you spend doing your research the better off you will be.

If you have a website and are ready to start generating traffic find a free traffic exchange. For beginners starting out online who do not have much money to spend these are a great places to start. You can surf for credits and the credits that you accumulate can then be used to advertise your business. This is a fabulous way to advertise for free.

If you do have some money to spend I would recommend trying pay-per click. This is the best way to get targeted traffic and if you are trying to make money target traffic is the traffic you want. Online business can be difficult but if you can get targeted traffic you have beaten the majority of the competition.

Businesses that operate online know that they need to stay abreast of the latest ideas and opportunities. One way to do that is to find a social forum that is interested in business. There many free forums that are full of business minded people looking for new products and ideas.

Online business forums are great places to network and learn. Sign up for a few and spend at least an hour a day visiting them, reading threads, and posting. You will meet many people, generate sales, and learn from these forums. You can also use them to advertise your website or product and most forums will allow you to add a signature link to your posts.

Another trend is towards relational marketing. Spaces like Squidoo, DirectMatches, and MySpace are becoming places where people can meet and build relationships as well as businesses. These places can be hubs for networking and getting new ideas and opportunities.

Network marketing can give your business the edge, or it can bury it. If you can keep learning and find the best ways to get traffic you can stay on top of your game. Find out more information and ideas for your home business at:

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Search engine marketing tools represent the key factors that often distinguish between good and bad online business, not to mention the fact that they make you visible or invisible on the electronic market. What does visibility mean for a company? Well lots of web surfers are in fact not just searchers but also shoppers, and they deliberately come across things that they want to buy. We could in fact say that today’s online marketer cannot develop or even make a living without good search engine tools.

Competition defines today’s commerce and efforts are an inherent part of the becoming successful. There are three major objectives to set: visibility, presence and traffic. Visibility refers to being easily accessible to the search engine; by presence, we refer to the necessity to constantly increase the means to get exposed to more and more clients; traffic has as goal your getting more qualified, convertible visitors to your website. You need to work on these three aims in a very effective, efficient and productive way and yet maintain yourself within the boundaries of high quality and good content. Specialized agencies could give you a helping hand with the marketing needs and the use of the right search engine marketing tools.

The problem of cost is definitely a sore issue, especially when you’ve just started your business, on a tight budget. You have to be careful and choose the search engine marketing tools well.
There are all sorts of definitions for search engine marketing tools? It is important to know that one of the main tasks of any such tool is to perform repetitive actions or tasks that are cumbersome for users because of the time and effort they require. Anyway, it is better if they are performed by software than people. If one’s skills are tried in such areas of activities, and one wants to compensate for the absence of search engine marketing (SEM) tools, the effort may be too high and with pretty unsatisfactory results.

Statistics is probably one of the strongest points of a computer’s evaluation, and keywords research and suggestions play an important part for Internet marketing in general. The human factor is extremely important for deciding which are the right keywords for an advertising campaign online, but search engine marketing (SEM) tools can definitely provide some tips, suggestions and assistance for the most advantageous of keywords biddings. As for rank tracking, you can fully rely on the search engine marketing tools and be sure the job will be done perfectly well.

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Dear Reader,

If you are reading this article, most probably you have faced some communication problem with your offshore team or you are considering to offshore your project work and want to learn effective ways to communicate to the team which is thousands miles away.

Being CEO of outsourcing company (Infotrex Services Pvt. Ltd.), I deal with many clients(based in USA, UK, Italy, Ireland, France etc.) & our team here in India. I will share some of my insights and day-to-day observations, so that you can get benefited.

Lets try to understand the basics of communication and possible ways to make mistakes when communicating with your offshore team in India. There are 3 entities involved in any communication – 1. Sender, 2. Receiver & 3. Channel between Sender-Receiver.

Now, try to understand Sender (its you yourself!!!). Mostly you are born & brought up in western country, having some cultural inclination and English language knowledge. Receiver is mostly the person in India, who knows English, but finds it hard to understand American English accent as well as having different cultural & geographical understanding. Channels of Communication can be phone, email & chat most of the time.

Now, lets try to accept the fact that – when messages(technically communication signals) are sent from sender to receiver through any communication channels, then some sort of noise or distortion will happen and because of that communication will be broken. These kind of communication gaps can become critical for long term success or failure of the project or relationship between you and off the shore team.

So, here are best 7 tips:

1. Start initial communication on Phone It is easy to pick up a phone and start talking with someone who is ready to listen to your ideas or project requirements. If you can find someone from offshore company who can understand your English accent, that?s a very good first start. Nowadays many offshore companies have US phone numbers or Skype ID, so just find it out if any phone communication channel is available to offshore team and start using it first. If any offshore company is not providing phone support, then either they are not capable to understand western English or do not understand the importance of this communication channel. Beware of these kind of companies because in long run, you will find it very problematic to communicate because of time difference & cultural differences.

2. Start Email communication to extend initial Phone Communication If you have passed the first phase of phone communication, then next phase is to have some written text via email. Do not expect that the receiver (offshore team) will remember & understand 100% whatever you have discussed on phone. Nobody is 100% perfect, so accept this fact and try to fill-up the gaps of phone communication by writing email. This 2nd phase will crystallize your thoughts/ideas or project requirements and will provide written evidences for future use.

3. Start Chat Communication to extend Phone & Email Communication
Once you have passed first & second phase, then you should start feeling better if the offshore team is good at communication & understanding your project requirements. Now, you can have some chat communication with CEO or Project manager if still there are communications gaps exist. Chat communication is useful for quick confirmation, clarifications and project updates. Make sure to send all chat communication through email to all concerned people, so that everyone can be in a loop.

4. Have some central Storage of All Communication Once you have started communicating with offshore team through combination of channels (phone, email, chat), then it is very easy to get lost in the pile of digital papers. So, use Google Docs or some central web-enabled storage systems (Box.net, Microsoft One Note etc.) and collaborate with team members of offshore team. You may consider developing your own customized central storage for all communication.

5. Send same message through Phone/Email/Chat You may experience that many times the messages may get lost on other end. For example, many people just leave chat message or only voicemail or only send email and then expect timely response from the offshore team. Offshore team might be busy and the message can get lost (in bulk email or voicemail or chat) which exist in only 1 communication channel. So, make sure to send same message to multiple communication channels, when something is urgent and important. If important & urgent messages are passed more than one time, there are more chances that it will be received or heard on other end.

6. Be ready with emergency communication strategies We all live in the world where anything may happen at any time. Offshore team may face power outage, internet connection outage, social problems, riots, traffic jam, computer virus, network problem etc. So, you need to have some emergency communication strategies with offshore team. You have to accept the facts that – people live in other globe of the earth are also humans and nobody anticipate failure of communication channels in advance. So, be calm and patient when something goes out of control. This tip will help a lot once in a blue moon, but very important for overall success or failure of the project or relationship.

7. Make sure to close the communication loop this is the last and essential point for any communication. In very simple words, sender say something to receiver and then ask for receiver to re-iterate same thing to sender in their own words or own ways. If both messages from sender to receiver & receiver to sender are almost same, then it is considered that the communication loop is closed. For clarity of all communication messages, closing the communication loop is very essential. Sometimes, this seems wastage of time & efforts, but believe me – in long run this last tip will make the big impact.

Use these 7 basic tips for successful communication with your offshore team in India or any offshore team through the world.

Use all simple 7 tips above and share your stories with us. We would be happy to learn further from you. If you are interested further on this topic, you may read other similar article at:http://www.sourcingmag.com/content/c051201a.asp

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A nostalgic look back at 90s web design, and a warning to anyone whose website is an accidental anachronism.

Remember the days when every PC was beige, every website had a little Netscape icon on the homepage, Geocities and Tripod hosted just about every single personal homepage, and “Google” was just a funny-sounding word?

The mid-late 1990s were the playful childhood of the worldwide web, a time of great expectations for the future and pretty low standards for the present. Those were the days when doing a web search meant poring through several pages of listings rather than glancing at the first three results–but at least relatively few of those websites were unabashedly profit-driven.

Hallmarks of 1990s Web Design

Of course, when someone says that a website looks like it came from 1996, it’s no compliment. You start to imagine loud background images, and little “email me” mailboxes with letters going in and out in an endless loop. Amateurish, silly, unprofessional, conceited, and unusable are all adjectives that pretty well describe how most websites were made just ten years ago.

Why were websites so bad back then?

Knowledge. Few people knew how to build a good website back then, before authorities like Jakob Nielsen starting evangelizing their studies of web user behavior.

Difficulty. In those days, there weren’t abundant software and templates that could produce a visually pleasing, easy-to-use website in 10 minutes. Instead, you either hand-coded your site in Notepad or used FrontPage.

Giddiness. When a new toy came out, whether it was JavaScript, Java, Frames, animated Gifs, or Flash, it was simply crammed into an already overstuffed toy box of a website, regardless of whether it served any purpose.

Browsing through the Internet Archive’s WayBack Machine, it’s hard not to feel a twinge of nostalgia for a simpler time when we were all beginners at this. Still, one of the best reasons for looking at 90s website design is to avoid repeating history’s web design mistakes. This would be a useful exercise for the tragic number of today’s personal homepages and even small business websites that are accidentally retro.

Splash Pages

Sometime around 1998, websites all over the internet discovered Flash, the software that allowed for easy animation of images on a website. Suddenly you could no longer visit half the pages on the web without sitting through at least thirty seconds of a logo revolving, glinting, sliding, or bouncing across the screen.

Flash “splash pages,” as these opening animations were called, became the internet’s version of vacation pictures. Everyone loved to display Flash on their site, and everyone hated to have to sit through someone else’s Flash presentation.

Of all the thousands of splash pages made in the 1990s and the few still made today, hardly any ever communicated any useful information or provided any entertainment. They were monuments to the egos of the websites’ owners. Still, today, when so many business website owners are working so hard to wring every last bit of effectiveness out of their sites, it’s almost charming to think of a business owner actually putting ego well ahead of the profit to have been derived from all the visitors who hit the “back” button rather than sit through an animated logo.

Text Troubles

“Welcome to?” Every single website homepage in 1996 had to have the word “welcome” somewhere, often in the largest headline. After all, isn’t saying “welcome” more vital than saying what the web page is all about in the first place?

Background images. Remember all those people who had their kids’ pictures tiled in the background of every page? Remember how much fun it was trying to guess what the words were in the sections where the font color and the color of the image were the same?

Dark background, light text. My favorite was orange font on purple background, though the ubiquitous yellow white text on blue, green or red was nice, too. Of course, anyone who will make their text harder to read with a silly gimmick is just paying you the courtesy of letting you know they couldn’t possibly have written anything worth reading.

Entire paragraphs of text centered. After all, haven’t millennia of flush-left margins just made our eyes lazy?

“This Site Is Best Viewed in Netscape 4.666, 1,000×3300 resolution.” It was always so cute when site owners actually imagined anyone but their mothers would care enough to change their browser set up to look at some random person’s website.

All-image no-text publishing. Some of the worst websites would actually do the world the service of putting all their text in image format so that no search engine would ever find them. What sacrifice!

Hyperactive Pages

TV-envy was a common psychological malady in 1990s web design. Since streaming video and even Flash were still in their infancy, web designers settled for simply making the elements on their pages move like Mexican jumping beans.

Animated Gifs

In 1996, just before the dawn of Flash, animated gifs were in full swing, dancing, sliding, and scrolling their way across the retinas of web surfers trying to read the text on the page.

Scrolling Text

Just in case you were having a too easy time tuning out all the dancing graphics on the page, an ambitious mid-1990s web designer had a simple but powerful trick for giving you a headache: scrolling text. Through the magic of JavaScript, website owners could achieve the perfect combination of too fast to read comfortably and too slow to read quickly.

For a while, a business owner could even separate the serious from the wannabe prospects based just on how (un)professional their business websites looked. Sadly, the development of template-based website authoring software means that even someone with no taste or sense whatsoever can make websites that look as good as the most biggest-budget design of five years ago.

Of course, there are still some websites whose owners seem to be trying to spark a resurgence in animated gifs, background images, and ugly text. ‘ll just have to trust that everyone is laughing with them, not at them.

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