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I believe some people create and publish websites for the sole purpose of tormenting their visitors. Browsing various websites and navigating the Web can often be like trying to read on an airplane while a kid kicks the back of your seat and the baby next to you alternates between screaming, crying and drooling on you. There are some excellent websites out there to be sure, but there are also a lot of dreadful ones too. The latter are the bane of so many people?s existence, especially those who use the Web regularly.

The Net continues to grow in popularity and importance for consumers and businesses alike. Therefore, the quality of sites needs to keep pace. Creating and maintaining high-quality websites is more important now than ever. Higher quality equals more revenue.

The following lists the top ten ways that a website misses the boat and contributes to hair loss and nervous breakdowns. Notice the common thread that runs throughout each of these. Namely, a bad website neglects to consider the site visitor?s experience in some fundamental ways.

1. Animation
Seven year-olds like watching animated cartoons on Saturday morning, business people, professionals and most other adults don?t. Sites that include showy Flash animations as an ?Intro?, animated gifs on every page, or flying words are really annoying. They take away from the content and distract the visitor from achieving their goals. Unless your site is an entertainment site, try to avoid maddening motion. However, if your product or service can be better demonstrated using Flash, Quick Time, or other multimedia, which is common, offer your visitors the chance to click a link to view it. But don?t force them.

2. Too much scrolling
Once I scroll down a full screen?s worth, my eyes start to blur, I feel slightly lost, my head spins and my interest wanes. Computer monitors really aren?t the best medium for reading. The Net and many sites are so big that it?s important to always provide a clear frame of reference for your visitors at all times while they?re on your site. If a page requires two full screens of scrolling or more, simply split it up into multiple pages.

3. Long, text-heavy and blocky paragraphs of unbroken text
I really have to be into a topic or desperately need to glean the information to trudge through big chunks of unbroken text online. If I?m just shopping around for a product or service, you?ve lost me if I have to endure this kind of torture. Again, it is harder to read text on the Web than in other mediums such as books. Additionally, Web users are notoriously impatient, so make your content easy to read and non-intimidating. Use titles, sub-titles, small paragraphs, bullets and numbering.

4. No obvious ways to contact the company
If all you supply is an email on your website, your legitimacy may be questioned. Why can?t you answer the phone? Why hide behind an anonymous and cold email address? Make it easy for your existing and potential customers to talk with you.

5. Unchanging or out-date content
If I start reading content on a site and soon discover that the content was written three years ago, I split. Since there?s so much information out there, my reasoning is there?s got to be comparable information online that?s more current. If you keep your content fresh your site will attract repeat visitors. And repeat visitors are more likely to turn into customers.

6. Long page downloads
It?s amazing that this is still a problem. When I click on to a site and have to sit there waiting for it to appear in my browser, I start sweating, picking my teeth, tapping my toes, rolling my eyes and soon want to throw my computer through my office window. I?m obviously a little impatient, but again, I know there are other sites out there with the same information that will download more quickly, so why wait? I?m gone.

7. ?Me, me, me!? instead of ?You, you, you?
Generally speaking, no one cares about you, your company or your thoughts. What they do care about is what you can do for them. So sites that show pictures of the company building or tout their deep philosophy on the way business should be conducted really don?t bode well for keeping the interest of site visitors. On the other hand, sites that speak directly to potential customers about how they can solve their problems, make their lives easier, safer, richer or more comfortable have a much better chance of keeping the eyeballs glued.

8. Non-explanatory buttons or links
Here are some examples of buttons that leave me dazed and confused: A wedding site with a button called ?Blanks?, a boating site with a button named ?The Lighthouse?, a book site with a button called ?The Inside Story?, or a Web design site with a button called ?Tea Time?. They sound like Jeopardy categories. Imagine trying to find your way on a highway where its various signs read ?Over Here?, ?Moon Beams?, and ?Lollypops?. Good luck navigating your way through. It?s the same with navigating websites. Button and link names need to tell the visitor where the link leads to. Make it as easy as possible for a visitor to know where they?re going before they click. However, there are times when naming a link an ambiguous name may pique the curiosity of a user and get them to click on it. But as a general rule, keep your links and buttons as descriptive as possible.

9. Inconsistent navigation
Imagine sitting down at a restaurant and the waiter comes over to you and hands you five different menus, one for the appetizers, one for the soups and salads, one for the entrees, one for the desserts, and one for the drinks. Annoying. Now imagine if each menu had a different format, layout and method for listing the items. Brutal. I really don?t want to work that hard at picking out my dinner, I?m hungry and I just want a meal. Don?t make your visitors work hard either by expecting them to re-learn your navigation system each time they enter another section of your site. They too are hungry; for useful information and they?re even more impatient.

10. Inconsistent look & feel
When the look & feel completely changes from one page to another in a website, I think I am visiting another site, another company, a partner or subsidiary. I get very confused. This screams poor planning and often results from tacking on new sections later after the original site was built. This can lead to design-drift. It may be tempting to stray from the original design; you may have a better design now. But wait till you do a complete next-generation re-design of the entire site before introducing a new look & feel. If not, lots of visitors will be scratching their heads with one hand and possibly clicking away with the other.

Finally, any site that employs a number of these notorious features is particularly painful to experience. When I click to a website that has five different fonts and colors, scrolls down to the core of the Earth, incorporates zinging words and big fat blocks of text, lists no phone number and has content written and dated in 1996, I scream and know deep down inside that pulling my fingernails out wouldn?t be as torturous as having to remain there a minute longer.

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By Sam Roberts – Website Copywriter, Internet Researcher and Advertising Copywriter

Why design for your content?

I remember putting together my first website – when I was about 14 – and how long it took me to get the design just right. I planned it all carefully in my head, working out all the pages I thought a site should have (Main, About Me, Pictures and Links!). I even drew out a sitemap on paper, to make sure everything was perfect!
Then I painstakingly taught myself .html (this was back in the days before WYSIWYG editors were around), and drew out each .jpg from scratch. It took me several weeks, but eventually the site was finished. All I needed to do was to write the content to fill it. It was only then that I realised that I didn’t have a single thing I wanted to say.

I designed my second website when I was in High School, and it was a far more ambitious affair. I made a page for each of my friends, and filled it with things I knew would make them laugh. The home page was little more than a list of links, because I wanted people to be able to find their pages easily. The design flowed naturally from the content, and unlike my first website, this one was a huge success. Because I had written it with my audience in mind, rather than trying to fit the content around the design, it was more accessible, and people took the time to read it. As a result, the site became very popular, and people still talk about it now, even though the site has been offline for years.

Both of my sites were very basic, amateur efforts, but the principle applies equally no matter what size the site. Design is important, but content is king. The web is a communication medium – if you publish something online, you obviously have something you want to say, and you cannot afford to let your words be overshadowed by your flashy new website. You need to learn to design for your content.

Design to communicate

The most important part of your website is the content itself. You have something to say, and you must make sure you say it, or all your effort has been wasted. But there’s no point in just regurgitating a few paragraphs of marketing hype – web users are surprisingly savvy, and they can see through that in an instant; an instant in which they will have hit the back button and moved on down the list of search results.

You need to find out what people are looking for, and give it to them.

Do some research; think about which terms you would use to search if you wanted to buy your product, and then look them up. Have a look at who your competitors are, and what they are doing. Research on Wordtracker and see if there are any other keywords you could try.

Then use your imagination. Think about why people might be looking for your product and write for them. If your site advertises a skiing hotel in Switzerland, don’t just advertise for ‘hotels in Switzerland’, provide useful articles about skiing, and then point them to your hotel in the middle of a ski resort.

When you know what content you require, you need to write it. The key to this is that it must be written well – you want people to read it and find the information useful. There’s a lot of rubbish out there, and if people find a genuinely useful article they will remember it and come back for more. With that in mind, here are a few ideas for writing better content:

Write clearly. Write succinctly. People get turned off by huge blocks of text, so keep it as short and sweet as possible.
Don’t feel you have to explain every little thing, but don’t assume that your readers know everything that you do. If they did, they wouldn’t be reading your article.
Use references to strengthen your arguments, and link to sources where people can get more information. Don’t be afraid to link to sites other than your own. It will only make people trust you more.
Talk as yourself. It’s the web; you can and should be informal. People like feeling that they are listening to a real human being. However, that doesn’t mean that you shouldn’t use correct spelling, punctuation and grammar.
Don’t overuse colloquialisms – not everybody is from the same country as you, and it’s easy for things to get lost in translation.

Design for ease of use

People don’t like reading as much text on a screen as on a page. Therefore, you must make things easy for them. Design your website to complement and enhance the text, and be careful not to overwhelm it with fancy menus and images that distract your readers from the important stuff: your content.

Split the text into easily digestible chunks; use short paragraphs made up of short sentences. Give each topic its own separate page if it makes things easier to read. Five concise pages are better than one single sprawling mass of text.

Use bullet points and lists to make things simpler. Emphasise important things using header tags or bold to make them stand out. Basically, try to break things up as much as possible into smaller sections that people will be more inclined to read.

Design for accessibility

Not everybody who uses the web can see perfectly. Some are visually impaired; others may even be blind. Yet they are still quite capable of using the Internet, provided that web designers follow a few basic rules to make things easier for them.

Fonts should be resizable – it is tempting to restrict fonts to a specific size in order to preserve your design, but it is important that you allow users to choose for themselves. There are a huge number of articles on the web about creating layouts that will respond dynamically to changes in text size.
Many visually impaired people use screen-readers to navigate the web – one way in which you can improve their experience of your site is to make sure you use proper .html, improving the accuracy of the screen-reader.
Don’t use images to as a source of information, but to reinforce the information given in the text. Ideally, your site should work just as well with images off. Try viewing your site with a text only browser, such as Lynx, to get an idea of how it will be seen by a screen-reader.
Make sure you make good use of your image alt tags. Give a concise description of the image contents. If you include a lot of your site’s meta keywords, you will help your SEO too.

You need to make sure that everybody can access and view your content, and that it looks the same on everybody’s computer. That means testing. Get as many people as you can to test out your site in different browsers, different resolutions, and different platforms. Make sure it works in the same way in all of them.

Conclusion

As with my first site, if you emphasise design over content, your users will get bored and move on, and your site will sink back into anonymity. By following the suggestions in this article, your website will be rejuvenated, and your content will get a chance to shine. People will read what you have to say. If they like what they hear, they’ll come back again and again

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You know you’re destined to be a fashion designer if you: a) spent most of your childhood making clothes for your Barbie dolls instead of playing with your friends; b) read fashion magazines instead of your school books; c) ran a boutique out of your basement at age 10. In other words: if you want to be the next Yves Saint Laurent, it helps to be completely and utterly obsessed with fashion.

However, there are many aspects of the profession. Working as a fashion designer can just as well mean supervising a design team at a sportswear company as producing a label under your own name. Although the former career may not seem as glamorous as the latter, it certainly will make your life less stressful. To create your own label takes a lot of time, dedication and hard work. Not to mention living just above the poverty line for several years.

Choosing a strategy

There are as many different ways to embark upon a fashion career as there are styles of design. Ralph Lauren’s Polo empire was founded on a small tie collection that he sold to Bloomingdales. Helmut Lang decided to open his own clothing store when he couldn’t find a t-shirt that he liked. Michael Kors built up a network of customers by selling clothes in a trendy NYC boutique. However, most people find that the best foundation for a design career is to get a fine arts degree in fashion at a prestigious school. Besides teaching you the craft, a good school will also add credibility to your resum

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Here’s the last part of this tutorial. Our topics are:

Linking other pages and other websites
Using CSS in styling your web pages

Let’s begin here.

Creating and placing hyperlinks

It is very important to create and place hyperlinks in your website to help your visitors navigate your site from pages to pages. These are the links displayed in your web pages that will change the web page displayed when clicked by visitors. These must be prominent and properly placed in your pages. If not, your visitors will be confused and will eventually leave your site unhappy or unsatisfied. Hence, he may never return. So, make sure that your hyperlinks are prominent, descriptive and orderly placed in your pages.

Linking your pages

In page 1, you have to place the following code where you want the visitor to click to go to your page 2:

your link description

Looking at the codes, “a” is html anchor tag used for hyperlinks, “href” is the attribute referring to the URL of the destination page and “title” refers to the description of your link. If possible, use relevant keywords in your description for search engine optimization.

Now, type the above in your mywebpage.html and replace the domain name, web page name, title and link description with yours. Use relevant keywords in your link description for search engine optimization. Then, save and refresh your browser to show you how the above is displayed on the web.

To see more, hover or place your cursor on the link. The “title” value will be displayed on the link while the “href” value or URL of the destination page will be shown at the left side of the bottom bar of browser window. It may work only if you are online and your site is already active on the web.

Linking to other websites

You have to place the following code in your website pages where you want your visitors to click to go to other particular websites:

your link description

If you notice, it is the same as linking your web pages but it is pointing to other website. So, we added the “target” attribute with value of “_blank” to open the destination page into new browser window. This will make your site remain active or open even if your visitors click the link to other website.

To try it, type the above in your mywebpage.html and replace the domain name, web page name and link description with yours. Use relevant keywords in your link description for search engine optimization. Then, save and refresh your browser to how the above is displayed on the web. Click the link and a new browser window will open while the page where you clicked the link remained open.

Hyperlinks with images

You may use images in your hyperlinks. In this case, the visitors can click an image in your web pages with links that will send them to other pages in your site or to other websites you have linked to. See the example below:

Linking to your other web pages

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Yes, it is easy to create a web page though you are not an IT professional or a person who is involved in IT things. A basic web page is made up of simple HTML tags or codes and HTML is easy to learn.

After going through this tutorial, you will learn how to create your own web pages for your website. This includes the following topics divided into three (3) parts:

Part 1:
Outline of a web page
Creating a web page template
Placing invisible comments to your code
Creating a single or double spaces
Creating an ordered list and unordered list
Inserting an image

Part 2:
Creating tables
Using CSS boxes as webpage layout

Part 3:
Linking other pages and other websites
Using CSS in styling your web pages

Let’s discuss here the Part 1:

Outline of a web page
Creating a web page template
Placing invisible comments to your code
Creating a single or double spaces
Inserting an image

Outline of a basic web page

If you are new to html, I am now telling you that a web page is simply created with html tags. Html tags are shown as and . Look at the outline of a web page below:

Here you will place the title of the page. The texts here are displayed at the topmost left of a browser or web page.

This is the place for Cascading Style Sheets or known as CSS. CSS defines the styles you will use in your web page such as font color and size of the text, background image, boxes, etc. These are effected in the body but most of the style definitions affects only those areas where you use them.

Here you will implement the layout using style definitions you have made in the “style” section. Without putting anything here the page will be blank except for the title that will appear at the topmost left of the page. You will also place here the content of your website. It may be mixed of texts, images, audios and videos.

The above must be saved as a html page with extension of html or htm. If you want to see how the above will look like on as a web page, copy the above from to and paste to your Notepad or equivalent. Then click File – Save as – type mywebpage.html or mywebpage.htm in File Name – Select All files as file type – Click Save. Then go to windows explorer or file manager and open the file with your browser. See? It is as simple as that. Now, don’t close your Notepad and your browser. We will use that in our practice.

As an important note, your homepage or the starting page of your website must be named as index.html or index.htm. This will be first page when your website is called without specifying a particular page. Like this site, if you type www.freetipsandwits.com or freetipsandwits.com at browser address, it will open the index file. If you like to see it, try clicking the link to my site. You may wonder why the index file is “index.php”. Well, this site is php-based but do not bother yourself with this php thing. Familiarize yourself first with html and later you may learn php, asp, jsp, cgi & more. In html, you must save your index file as “index.html” or “index.htm”. Pages other than homepage must be saved with descriptive keywords using hyphen as separator. This is for search engine optimization.

Creating a basic web page template

First, I would like you to make a simple web page template. We will use this for practicing the html codes that we are going to learn later. So, in above mywebpage.html, delete all codes you typed earlier and type the following:

My Web Page

Leave some spaces between style and body tags. Now, click Save icon or click File – Save. If you accidentally close this file, you can open it by searching the file, right-click it, click Edit or Open with Notepad or its equivalent. To see what it looks like on the web, just refresh the browser use when you opened the html outline a while ago.

Placing an invisible comments to your codes

I would like you to know how to place your comments on your html codes. Web developers normally put comments in some of the codes for future reference particularly for editing. It will be easy for you to find what you’re looking for when you are updating or editing your html codes. This will help also other webmasters if you let them edit your codes. These comments are displayed only in raw html codes or in your html editor but not on the web page or browser page. This is done as follows:

For example:

Building your website is easy. Just learn basic html codes and you’re done. Don’t be afraid of html codes, they are easy to learn. When you start learning html, you will ask for more and more….and so and so forth….until you become an expert web developer.

Type the above in your mywebpage.html between body tags. You will learn faster if you retype or remake the above. But if you are in a hurry, you may copy and paste it. Save it by clicking the Save icon or File – Save.

Now, refresh your browser for the above html file. See? Yes, you can’t see your comments between . So, for your reference and easier editing of your codes in the future, don’t forget to place your comments.

Making a line to break or creating a blank line space

If you want to break a line or create a blank line space, use this break tag . See how it is used below:

This will break affiliatemarketing from word “affiliate”.
This one will break this website from letter “web”.
This one will result in a double line space search engineoptimization from the word “engine”.

You type this within the body tags of your mywebpage.html, save it and refresh your browser. Yes, the sentence is broken and second row started with “marketing” the word before the break tag. The word was also divided into two with the next row started with “site”, broken from word “website”. The two consecutive break tags created a double space between “engine” and “optimization”.

Making an ordered list and unordered list

This is useful when you are enumerating or listing something. See the illustration below:

Ordered list

This is Ordered List
Item 1
Item 2
Item 3

Now type the above in your mywebpage.html within the body tags, save it and refresh your browser and see the results. See? It’s sequentially numbered. Now, here is the unordered list:

Unordered list

This is Unordered List
Item 1
Item 2
Item 3

Now type the above in your mywebpage.html within the body tags, save it and refresh your browser and see the results. Now, it’s not numbered. It’s in a bullet format.

Inserting an image

You may place an image to your web page by inserting these codes where you like the images to appear in your web page:

Looking at the above html codes:

“img” is the image html tag;

“src” is the source or the path of the image file with extension of gif, jpg and png;

“alt” is the alternative text description in case the browser could not display an image;

“height” and width are the dimension of the image;

“border” is the outline of the image.

Do these:
Replace the above domain name, image directory and the file name with yours.

Replace the values of “alt” with your own description. This is required for SEO or search engine optimization;

Replace the values of “height” and “width” with your preferred dimensions of your image in pixel without distorting it. The size of the image will adjust based on the dimensions you specified. Fixing the height and width of the image will make it load faster;

Replace the value of the “border” with the border thickness you preferred. 0 is no border.

To try the above, get an image from your file and copy it to the directory where your mywebpage.html is located. Now, type the above codes in your mywebpage.html but replace the src=”http://your-domain-name.com/image-directory/image-file.gif” with src=”image-filename”. Then, save it and refresh your browser to see what it looks like in the web browser.

Continue with Part 2.

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