More than 1,200 events took place to mark the 1st European Small business Week on 6-14 May under the motto ‘Small business, big concepts’ – promoting entrepreneurship and small businesses, the lifeblood of Europe’s economy. The message across Europe was clear: small businesses are the engine of the European economy and Europe is currently more than ever ready and willing to support them.

This European SME Week event is a campaign to push initiative across Europe and to tell entrepreneurs about support obtainable for them at European, national and local level. It permits SMEs to get an array of knowledge, recommendation, support and ideas to assist them develop their activities.

From the opening in Brussels to the closing gala in Prague, an array of events was on offer for entrepreneurs in 35 countries: monetary support and advice, latest business trends, recommendations on inexperienced business, success stories of entrepreneurs, workshops and more.

The Small business Week was organised by the European Commission’s DG Enterprise and Industry in cooperation with business organisations and national, regional and local authorities in the 35 participating countries.

European Commission SME envoy Françoise Le Bail explained that the idea for the campaign had already been developed approach before the money crisis. SMEs can be the ones to boost employment and growth and make Europe’s economy pick up again.

Throughout 2009, events are going down to inform, assist and connect existing and potential entrepreneurs and additionally facilitate them develop new ideas and benefit from personalised info and support.

The SME Week encourages and supports SMEs to reach their full potential. It additionally marks an opportunity to inspire potential entrepreneurs to ‘take the plunge’ and work towards achieving their aspirations.

The European Small business Week is co-ordinated by the European Commission’s Directorate-General for Enterprise and Business, but most of the events and activities taking place during the SME Week are organised by business organisations, support suppliers, regional and local authorities, and others in the collaborating countries. The Small business Week is one in all the measures implementing the Tiny Business Act, the primary comprehensive Small business policy framework for the EU and its Member States.

The Small business Week seeks to:

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Inform: provide and disseminate information on what the EU and therefore the national authorities are giving by manner of support to small businesses

Support: produce an EU-Small business partnership, underlining how Europe is stronger with additional competitive SMEs and additionally the very fact that the EU is ready to supply them support and advice

Inspire: inspire existing SMEs to broaden their outlook and any develop and grow their business.

Share: float ideas and share the experiences of entrepreneurship and entrepreneurs.

Encourage: convince young people that entrepreneurship is an enticing career option.

Althought the core week is over, however the campaign continues: the rest of the year can see several more events underneath the campaign umbrella. Be sure to not miss the events during the rest of the year – and we’ll meet once more in 2010!

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If you have a business and you want to tell more people about your business and what service you offer to the public or what product you’re selling. Putting your business on the Internet today offers you the chance to reach millions of people everyday and it’s as easy as finding the right website host who will work with you to get your web page up and running so you can start making more money. Millions of people everyday move through the internet to the merchant’s web site. From there, a person decides they want to purchase something, so they move to the online transaction server gathers, saves, and encrypts all the information the person gives. Once this person has placed his or her order, the information moves through a private gateway to a Processing Network, where the issuing and acquiring banks complete or deny the transaction. This generally takes place in no more than 5-7 seconds. There are many different payment systems available to accommodate the varied processing needs of Ecommerce website development merchants, from those who have a few orders a day to those who process thousands of transactions daily. With the addition of Secure Socket Layer technology, E-Commerce is also a very safe way to complete transactions. There are several basic steps involved in becoming E-Commerce Enabled.

Getting an Internet Merchant Bank Account
Web Hosting
Obtaining a Digital Certificate
Finding a Provider of Online Transactions
Creating or Purchasing a Shopping Cart Software

You want to be able to accept credit cards over the internet; you will have to apply to your bank for an Internet Merchant Bank Account. This can be relatively easy or somewhat difficult, depending on which country you live in and what bank you are with. In the US , this is a fairly simple procedure. Many banks offer Internet Merchant Accounts, and most Online Transaction Providers will support them. See your bank for details. Since the vast majority of Online Transaction Providers are located in the US and are restricted in their ability to interact with banks outside their own country, international merchants have very little choice. An international merchant has to find a way to get a US merchant account, embark on the equally difficult task of finding a local Online Transaction Provider, or utilize one of the few companies that services the international market. Also, many banks outside the US have very restrictive policies regarding internet accounts. Luckily, the situation is improving, and most Online Transaction Providers will help you with this if you get in touch with them.

In the ratings section, I have included information on which providers give international service. Here are some additional issues to keep in mind when you apply for a Merchant Bank Account:

A US merchant account can take up to a month to come through.

If you already have a merchant bank account, you will probably also need to upgrade it to an Internet account.

Ensure that your bank accepts Internet merchant accounts and has credit card processors that can connect to FDC, Paymentech or CyberCash.

Your account must be able to handle Card Not Present transactions.

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In the technological world full of changes from time to time, everything seems to undergo a transformation. For being a part of the web world, it is vital to keep pace with the varying trends and advancements. Information is required at every point and needs to be available at a click.

Gone are the days of dependence. With independence ushering in the workspace, it is necessary to have full control of the website too. Set the business free with an ecommerce website fully customized to the business needs and update whatever is required and desired as and when it happens.

For promoting the online sale of any product, it is essential to have a fully functional ecommerce website. An e-commerce website would provide the platform to sell and take payments online. It thus provides an opportunity to operate and grow any business online using internet.

Business organizations have now started establishing their own websites which enable them to come into direct contact with the customers easily. They can keep an established association with their clientele and prompt the sales of the product or service in a healthier manner. Any customer can visit or find his way to a website easily and in less time by just one click. A customized website will act as a bridge between the customers and the organization’s objectives.

To reap the benefits of these features, it is must to have a perfect ecommerce design and content. Let us have an idea of what is required. Ecommerce web site is the concluding goal which leads the customers to buy products from the right place. Hence, the website design should be artistic and should not take the customer away from the central purpose of purchasing. All that needs to be done is to take care and devote appropriate time in applying these tips. Following are the points that should be considered while having a custom e-commerce website: Domain names and hosting The domain name is the actual website address and it should have hosting where the website is placed so that it becomes easily accessible to the customers. A well structured Buy path. The website should have a structured and definite path to persuade the customer to buy the product. Different web pages should be showcased along with the path direction. This content will make the website easily accessible for the customers.

Important product button The product button must be displayed on the home page. This will help target customer to buy products through the product page. The payment option should be displayed. It should help the customers to make payment for the product through their debit or credit card which makes their shopping easy.

Product information The product must be displayed properly with correct information about the customized website. The information must be enough to influence the thinking, choice and decision of the target audience in less amount of time. Product categories can be displayed along with its features and picture of the product. Business image defines the success of any image. A custom-made website provides an edge and the tool to refine and define the business and its key strengths amidst the target audience. It helps a business become exclusive and develop flexibility. The user friendliness and competitiveness offered by such a website calls for its need. For the diversity and a more refined personalized website, services of an expert can definitely make a difference. Custom e-commerce service providers ensure that a business reaches its peak through uniquely developed sophisticated website catering to specific client requirements.

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Are you selling online? You are maybe looking for some solutions how to succeed in your business. There are several ways how to get more clients and earn more money. In this article I will introduce you some of them.

1. Affiliate marketing:
Affiliate marketing consist in relationship between web site owners and merchant. Web site owners put merchants advertisement (usually text link or banner) on their page and merchant pays commission from each deal to the site owner. The advantage of this promotion method is the fact that you can never loose your money for inefficient advertising because you pay only in case you earn some money. If you want to start your own affiliate program you can buy one of many available scripts or use some of affiliate networks like Link Share or Commission Junction.

2. Search engine optimization (SEO):
Search engine optimization is one of the most effective (and one of the hardest) ways how to get the large number of very good targeted customers. If you are a search engine optimization specialist, make a SEO analysis and optimize your web site for some effective keywords. If you know nothing about SEO try to find some basic information on Internet and optimize for easy keywords or hire some SEO company. The advantage of search engine optimization is the fact that you get the visitors who want to buy the goods (or services) which you offer. The disadvantage is the long time necessary for successful optimization.

3. Pay per click (PPC):
There are several search engines offering pay per click program. Advertiser choose the keyword and the bid. If the visitor search for this keyword, advertisements targeted for this keyword are displayed. If more advertisers select the same keyword the advertisements are sorted by the bid (except google AdWords, there the advertisement position depends on the bid and click rate). The big advantage of pay per click system is the fact that you can start your campaign during a few minutes.

4. Banner exchanges:
You include a HTML code to your web site and each time somebody visits the site where the HTML code is placed a banner will be displayed and you get some credits (usually 1/2 – 1 credit depending on the exchange ratio). For each credit you “earn” your banner will be displayed on another banner exchange members page. This type of promotion is good for branding but it will increase your traffic just about 0,1 – 1 % only (depending on click rate of your banner) so always combine this method with another strategies.

5. Promotional coupon codes:
Everybody is happy for a free gift or some discount and a lot of online marketers take advantage of this fact. So why don’t make your customers happy too? There are many promotional coupon code directories on Internet. Put your coupon code to most of these web sites. Try combination of promotional coupon codes strategy and affiliate marketing. Give away to your publishers promo codes or special affiliate link. If the visitor click this link he gets some discount, free gift, free shipping or another benefits.

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There are many ways to create a successful e-commerce but there are four crucial points that you should keep in mind while launching your website.

1. Website

Your website is like your showroom, airy and attractive. When online, the equivalent of a showroom is an uncluttered website where the eyes can move freely up and down finding the details they need without much effort. It is extremely important that the website be easy to navigate since the surfer should not have to search for the product or details he or she is looking for. The website should project its products in a provocative way so the surfer wants to see more.

Place testimonials or photos of your product so people can create a positive image of its usage. If your products are guaranteed, post this information conspicuously.

2. Your merchant account

This feature is a must for any commercial website because without it you will not be able to receive payment by credit cards. Reports show that as high as 99 percent of the trade online is done through credit cards. Hence, if you do not have a merchant account you lose business. You will need to be able to accept all major credit cards and without this feature that is not possible.

3. Shopping cart and secure server

This is interconnected with the above. When you have a merchant account to accept credit cards, you will need an online shopping cart. This feature allows your customers to choose and place their chosen products in the cart just as one would do in shopping mall. This cart will, at the end of the shopping, total the products and give the total cost of the products chosen.

In order to have your shopping cart work well you need to have its software installed on your website or on the server that hosts your website. If you choose to have your own server you will need to have a certificate from Verisign and Thawrte, which encrypts the financial information given by your customers so they can feel safe while giving you this sensitive information.

4. Payment gateway

This is another crucial aspect in setting up a successful e-commerce website. The payment gateway is the link from your website to the credit card processor. This gateway helps information to pass from your site to the authorization centre where the credit card is verified and then charged; after that the reply will come back to your website that the processing has been successful. A payment gateway will always check for details in credit card information and reject any discrepancy in the information. In this way it reduces the use of fraudulent cards by almost 80 percent.

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April 25, 2006

E- Commerce is coming of age with millions of new customers from internet sales for a wide variety of products. Advances in web site design, payment mechanisms and delivery systems have met the increased demand for online ordering.

With the advent of on-line ordering firms like Amazon and E-Bay, what started out as a small business has morphed into a multi-billion dollar industry. The key to success in the field of E Commerce ist he offering of high quality products coupled with state of the art technology to ensure ease of ordering and secure payment mechanisms.

The bottled water industry is an ideal beneficiary of e-commerce technology because of the large number of customers served and the frequency of transactions and purchases.

E-commerce Defined

E-commerce is similar to other forms of commerce except that it involves the buying and selling of goods over the Internet. E-commerce sites range from a simple web page highlighting a single item to dynamic fully developed on-line catalogs featuring thousands of products.The common theme and benefit in e-commerce sites is instant purchase, instant payment (if desired) and instant gratification for the customer.

Over the years, the e-commerce web has blossomed into a multi-billion dollar industry yearly, with significant growth projected over the next 5 years. A defining characteristic is that all ecommerce web sites accept a type of online payment, whether through a third party or directly with a merchant account..

E-commerce: The Wave of the Future

The internet is changing world view of shoppers. Instant gratification is a reality. Utilizing e-commerce allows customers the ability to quickly take delivery of the goods they require and desire.In addition, the Internet is perhaps the best sales tool ever invented as it allows customers to browse endlessly in privacy. They can return and order again and again without ever leaving their home.

Most experts agree that it is only a matter of time before all sales-oriented companies will have some sort of e-commerce presence in order to remain competitive and the development of software and tools to improve the productivity of e-commerce sites remains strong. As more and better technology is developed, e-commerce will greatly expand.

Secure Payment and SSL(Secure Socket Layer): The Heart of the System

SSL(Secure Socket Layer) has been the de facto standard and heart of the system for e-commerce transaction security, and it’s likely to remain so well into the future.

SSL is basedon encryption. SSL encrypts data, like credit cards numbers (as well other personally identifiable information), which prevents unauthorized use. An SSL protected page is identified when the address begins with “https” and there is a padlock icon at the bottom of the page.

SSL Certificates

The SSL certificate resides on a secure server and is used to encrypt the data and to identify the Web site. The SSL certificate also helps to prove the site belongs to who it says it belongs to and contains information about the certificate holder, the domain that the certificate was issued to, the name of the Certificate Authority who issued the certificate, the root and the country it was issued in.

In general,e-commerce users are urged to avoid sites that fail to use and display proof of SSL Ceritifcates.

The Bottled Water Industry and E-commerce

The bottled water business is actually two lines of business: Local delivery water and private labeled water and each is an important subset of the total business.

Local delivery water is defined geographically and usually comprises rental or sales of coolers and delivery of 5-gallon and small package (12, 16.5 and 20 oz.) bottles to customers located within a limited distance from the water source. This business includes a customer base of consumers and businesses in the defined geographic area who take periodic delivery of water. The key to success in this line of business is the production and efficient delivery of the highest quality pure water.

Private labeled water involves the development and production of high quality custom labels with a clear branding message. This line of business is national in scope and includes a strong element of branding and advertising. The key to success in this line of business is the design and production of a label of the highest quality with a clear branding message.

Each line of business has different requirements for e-commerce. For the local delivery business, establishing and meeting delivery schedules is critical with the most advanced sites offering delivery programs that offer the customer choice of delivery schedules and the ability to modify deliveries as conditions warrant.

For the private labeled line of business design flexibility in the form of interactive tools for the development, proofing and production of labels is critical. Another critical aspect of the private labeled line of business is fast and cost effective delivery through national carriers.

A Culture of Customer Service

The best e-commerce site will not produce results without support of an effective customer service organization. E-commerce tools and capabilities must be complemented by a customer service culture that includes rapid customer feed back, human (as opposed to voice mail and e-mail) interaction and clear communication. It is presently impossible to totally remove the human element from e-commerce and the human element is a critical part of the customer satisfaction process..

Best and Powerful Features

There are many varieties of e-commerce sites ranging from the simplest static site that offers very limited features to full featured dynamic sites based upon the latest database technology and access. No matter what the level of technology however, the site should combine ease of use with the most powerful features available. An effective bottled water e-commerce site should include the following minimum features.

General Features

•Multiple-Recipient Ordering (allows multiple user shipments in a single transaction)
•No Shopping Cart “Shoving“ (gives the user maximum flexibility before check-out)
•Login Systems for Wholesale and Retail Customers (with remembered billing and recipient party data)
•Code Maturity (provides for reliability and stability of the site)
•Future Arrival Date Provisions (mandatory for scheduling deliveries and shipments)
•Order History and Fast Loading of Orders
•Automatic Shipping for Retail and Wholesale Accounts

Private Label Features

•Interactive and Customer Friendly Label Configurator (allows for user development of labels and artwork)
•Proofing Capability (allows the user to repeatedly review label design before purchase)
•Multi Layered Design ( allows for choice of color, shading and label features)

E-commerce lends itself to rapid fulfillment of orders and increased customer satisfaction when the site utilizes powerful state of the art tools and features coupled with a culture of customer satisfaction. On a user friendly powerful site, water orders for both local delivery and private labeled business are safe, convenient and fast. E-commerce vendors that maintain a culture of customer service will guarantee customer satisfaction.

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When you have a small home-based business, and are basically just starting there are many ways to make a large leap ahead. One of these great methods is to sell online merchandise. An online store can be set up relatively easily and e-commerce has been proven to be quite successful. There are many sites online these days that make e-commerce an excellent decision for your business.

Microsoft now offers a great service known as Bcentral, and is offering great deals on server and hosting packages that run on a monthly scale, or basis. This is a great tool for the individual that is looking to delve into the e-commerce field. If you have an idea for a catalog, and need tools to get it up and running such as templates, and logo creators this could be your solution you’ve been waiting for. Not only will you receive the templates and the graphic creators, but also you will receive the quaint shopping cart in the top right hand side of the page. Having the opportunity to track and control orders and sales is made very easy as you will receive automated conformation through e-mail. Being able to become a member in the PayPal system is also a good idea, as you can never have enough payment options attached to your site. This just increases your chances of sales. You will also be given the opportunity to keep track of customer traffic to your site as well. This makes for a very handy service indeed.

Another great service is provided by Ebay, the stores offer a very popular alternative and have a sliding fee scale to fit most businesses needs and budget. The basic service is for the smaller of the businesses that have a smaller volume of traffic. This does not mean that you will not have access to some great tools for your site. You will not be able to keep track of the flow of traffic or sales with this service and there is a very limited directory, yet it is still a good service for someone who is just starting out. The next level of the ebay service will provide more for the business that may be needed as time goes on. It places your priorities in relation to the product you are trying to sell; knowing exactly what the consumer is looking for makes it easy for them to adjust your targeted areas. You will get some traffic reports and sales figures, but not many. The third and final level of the ebay store program is exactly where you want your business to be placed. This is the premier spot or the center stage. This is the place where the bulk of the strongest traffic will be located. This will give you a much stronger shot at making those sales.

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There are so many new softare packages on the market. So what is Brad Callen’s SEO Elite Training like? It is often the case that software is not the miracle machine that will propel you in to financial success. You have to understand the process and the correct marketing principles to really have any true success. So can SEO Elite Training really help you?

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5) Find where your site is ranked for your keywords

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The next question to consider is relevance of keywords. You could have lots of traffic to your links but few conversions into buyers. That’s why it’s important to understand where your target audience is in the purchasing cycle. If someone is doing a search on a specfic product it generally means they are interested in either purchasing that product or finding out more information about it like “seo elite training”

Now if you put download before or after that keyword phrase, it means they are specifically looking to buy that product and if that search phrase doesn’t have much competition (5,000 or less “quoted results” ) you will be well positioned to get purchasers.

The next consideration is how to write your webpage for maximum conversions. That takes good copy, snappy benefit inducing headlines and relevance of content to target audience. Without this you will be wasting your marketing efforts.

You have to get all these things right before even considering SEO, otherwise it will not be productive. SEO is the tip of the iceberg when it comes to online marketing.

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There are lots of new Internet Marketing products that appear on the web each day. So what makes Keyword Elite so special? How can you tell if this new product will help you to achieve your online goals? Before you download keyword Elite, here are a few things you need to consider.

Here’s what Keyword Elite Offers:

It helps you to find 10,000 + keywords from the major search engines. You also get to save lots of time by finding lucrative keywords that convert into buyers. All you have to do is add “buy or purchase or download in front of the keywords and this will get you targeted customers who are specifically looking to buy! It’s no good having lots of keywords if they don’t convert in to money!

In order to get effective results you have to know who your target audience is. As an example, Weight Loss is not a niche it’s an industry but when you start drilling down you get a lot of different categories like “lose weight after preganancy” “lose weight fast for weddings” “how to lose belly fat” etc…These are all sub-niches of a huge industry which you can more realistically target.

You then plug your keywords in to the tool and it will give you a list of all the associated keywords and phrases, synonyms, number of searches and google competition. Your aim is find highly searched, low competion keywords. Generally, anything with less than 5000 “quoted” Google results is a good starting point. To get this result, put the keyword phrase in “quotes” and then search. You also want to have at least 100 Global searches on that keyword phrase per month for it to be worthwhile.

Having a tool like Keyword Elite is all great but just because you download Keyword Elite does NOT mean your website will achieve the top position of Google Search results. Keyword research is an essential starting point for your campaigns but it is just the beginning.

You still need to know how to optimise the keywords in your article marketing and PPC campaigns and how to get high Google Adwords scores to beat your competition. You need to know how to get your articles on to the 1st page of Google and make them stick there with some good SEO and backlinks. You need to have relevant websites that convert well and which have good copy. Most importantly, you need to have a good marketing angle and a winning formula to know how to beat your competition! It is thereofre important to have a solid online marketing strategy..

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To download Keyword Elite, it does not come cheap ($197) While it would be affordable to most people in the long run. In order to get your return on investment, you need to know what you are doing and how to exploit the keyword research offered when you download keyword Elite.

Keyword Elite can also take a while to come to grips with. Of course some people who are “computer savvy” would probably have no trouble getting a handle on Keyword Elite as they download Keyword Elite. However, it could take a week or more to really make full use of some of Keyword Elite’s powerful software components.

Also remember that there are free keyword tools online the best one being Google Adwords Free Keyword Tool. This gives you the synonyms and variations on keywords. If you type in dieting for example, it will give you all the associated keywords. The tool gave “Dieting Plans” as an example…now if you type in “Dieting Plans” you will be able to drill down even further into subniches.

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