These days nearly all businesses have a website, but a large number of business websites are not indexed for the best relevent keywords for than niche. This is down to a lack of research and seo capability at the design level. There are many geat developers out there who can build a stunning and well coded website, but that alone is not enough, without the site being optimised for the right keywords, it may not get indexed for the most proffitable terms, that is why on site optimisation is very important. In order to save time and wasted effort many people these days are choosing to have a specialist seo consultant work alongside their web designer, this way they get the best of both worlds, a great looking site, with properly optimised content for high traffic keywords, this is a combination that is unbeatable.
To optimise a website the earliest step should always be keyword research, there are a couple of factors that you should always look at. Before using a keyword you need to be able to answer yourself these two simple questions.
1. how much traffic does that keyword carry?
This question is pretty easy to answer, by utilising google adwords keywords tool you can determine how many people per month search google both globally and nationally for that phrase, this is critical information, without it you can spend days, weeks even years building anchor text links for a keyword that really isnt worth the effort.
2. How competetive is that phrase and can I beat the competition?
Another important question to bear in mind. To rank well takes work, link building is time consuming and needs to be done continually to have a lasting effort. If you are going to do the off site seo yourself you need to be sure that you can afford the amount of time it will take to get a first page ranking for that keyword and then maintain it. If you are going to use a proffesional company offering seo services then you need to realize that the more competetive the keyword, the more money you must budget for seo services.
Once you have your keywords decided upon you can move on to optimising the site, With regards to how many keywords to utilize per page I would suggest the fewer the better, its just not normally possible to optimise a page for that many keywords whilst retaining a natural and readable feel to the text. Some specialists reccomend you use just one keyword per page, I would say try three to five. Aim for a density of around 1.2% for each keyword throughout the body of the page content and make sure each keyword is also mentioned in the pages title, description and keyword meta tag. You can also use your keywords in any alt image tags on your page.
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