Many people decide that they need a website and go ahead and order development of a website before realising the seo implications involved in the actual pages content and choice of keywords. This is a problem that will inevitably come back to bite that corporation or individual when they realise they are not receiving any traffic and now need a complete website optimisation and overhaul. With carefull planning and research before the web design commences, this can ofcourse be avoided through simple research and educated content writing based upon this research. In this article I will outline step by step the methods used to pick great traffic dense keywords to make sure your site is optimised and gets indexed for the most proffitable phrases. web design
Keyword research is a very important aspect of designing a new site, It means the difference between designing a site that will be a huge success and get vast amounts of traffic, or designing a site that will just languish in the reccesses of google and never even be seen. To pick the correct keywords you should use two formulas, one is KEI and is used to determine the value of a keyword in traffic terms, and the additional formula I will discuss is used to conclude the potential proffitability of a keyword. Both are important and between these two methods you should be able to come up with some great keywords. web design
To determine a keywords KEI factor, you want two bits of information, the search volume and the number of competitors, both are availiable from google. You can get the search volume by useing google adwords keywords tool, and the number of competitors is shown in the top right corner of googles homepage when you do a search for any keyword. One you have this information, simply multiply the search volume by two and divide it by the number of competitors. This will give you the KEI value of a keyword.
The second formula I will show you is used to determine the potential profitability of any given keyword. To dicover this we will need a further two bits of information regarding the keyword you are calcualting profitability for. The first is the average cost per click, to discover this, just go back to google adwords kkeyword research tool and enter your keyword, the average cost per click will be shown. The second piece of information we need is monthly search volume, this is also exposed in the same screen on googles adwords keyword research tool. Now that you have both pieces of information you just need to multiply average cpc by the monthly search volume to determine the potential profitability. If you want to work out profitability for multiple keywords at one just export the adwords results to excel and then enter a formula to do the multiplication into the top empty cell neighboring to your data and drag it down to copy it into the remaining cells.
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