Your company’s website is one of the most important forms of online real-estate you can have. It’s pretty much the same as an offline’s company’s headquarters. For this reason it is essential that you adhere to practicing with the best design principles and standards. Not only will you be making sure that your company becomes more reputable, but at the same time you will be maximizing the
number of visitors that you’ll ultimately be able to sell your product or service.

One of the most crucial aspects of a usable website and a fundamental web design consulting tip is website navigation. The navigation menu of your company website should be easy to follow, uncluttered, concise and have clear directions if necessary (title tags are always great to use). By doing so, you will help your visitors navigate across your web pages in much simpler manner.

Another web design consulting tip is to reduce the amount of images that you place on your website. If you have a large number of images, then it will be hindering your websites load time. If you do feel the need to add images, then make sure that these are optimized for the web using image editing programs (Adobe Photoshop) so that you can get them down to the minimum file size possible without losing too much of the overall quality.

Paragraph blocks should be short and sweet. Only talk about what is necessary and don’t ramble on. If a paragraph is too long, then you should split it into separate paragraphs so that the text blocks will not be too big. This is a very important point to remember because if your text blocks are too long, then you will only deter your visitors from reading your content altogether.

You must also remember to make sure that your company website complies with current web standards. You can always validate your website by validating it on www.w3.org.

Cross-browser compatibility is another important aspect to consider. There would be no point if your website only shows as you expect it to show on Firefox, but completely breaks on Internet Explorer (not that uncommon to say the least). If you do not do these kinds of tests, or hire someone to do them, then your website is much less accessible, and that is definitely something you don’t want.

Lastly, try and stay away from scripting languages, unless they are necessary for your overall outcome. At times, these can really slow your website’s performance. At the same time, be sure to use CSS for styling purposes and NOT TABLES! It is very important to separate layout from markup, so stick with CSS.

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