SEO can be a complicated subject and there are a number of arguments as to how to approach optimisation but if you follow some simple seo measures you can rise above the competition. Note the more websites competing for position, the harder it will be to reach the top ten.
These tips are not going to replace the work of an experienced SEO consultant but they are a good start for most small businesses particularly where you are optimising a website for a very specific service or for a site that targets a local area.
SEO Tip 1: Decide on the keywords you are hoping to get listed for. These are the keywords likely to be used by your customers and be specific, if you sell ‘novelty bath sponges’ then don’t think of ‘sponges’ as a keyword!
SEO Tip 2: Stick with the simple approach and target one or two keywords per page, with the most important one on the homepage.
SEO Tip 3: Combine keywords in a page title if it makes sense, for example you could potentially target ‘novelty bath sponges’ and ‘children’s bath sponges’ on one page! with a combined title of ‘Children’s Novelty Bath Sponges’.
SEO Tip 4: Use the sites other pages to target other appropriate keywords. Maybe you sell ‘novelty bath toys’ too? Make it the focus of another page.
SEO Tip 5: Make sure you use those identified keywords as the page titles of the relevant pages. The Meta Title that is. If you are not familiar with it ask your webmaster to do this for you.
SEO Tip 6: Stay specific in the pages text, if the page is about novelty bath toys, then concentrate the topic on novelty bath toys on that page.
SEO Tip 7: Use the targeted keywords as your internal links, so a link to your page about ‘baby bath toys’ would use those very words as the link text (anchor text) where you are linking to it from another page.
That’s a great start, some of the basic things you can do to help get your site listed near the top of the engines. If you need to ensure your site ranks well there are a few more measures you can take, see here for more: seo for small business.
The results will vary with the level of competition in your niche but, those simple optimisation tips above are often all that is required to get you listed well in the search engines – enjoy!
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