\nThe Internet is a fast moving, ever changing place so it?s important for small business owners to review the performance of their website on a regular basis!<\/p>\n
Here?s a list of review items:<\/p>\n
Search Engine Performance<\/p>\n
For most people this means Google so go the www.google.ie and check the following:<\/p>\n
– Are my webpages listed in Google?s index? ? enter site:www.yourwebsiteurl i.e. site:www.istech.ie and check that this lists at least some of your web-pages. If it doesn?t then you need to take action so contact your web design company or ask one for advice.<\/p>\n
– Is your website shown in Google search results for your business areas? If you are a paving company in Portlaoise then you expect your website to be displayed when searching for paving+company+portloaise. Try some searches and establish if your website is showing on the Google results pages ? if it?s not on the first 2-3 pages then you should consider taking action as outlined in the previous point.<\/p>\n
Website Traffic Analysis<\/p>\n
Do you review the number of visitors etc. to your website on a regular basis? This should probably be done a monthly basis as it will help you understand the current relevance of your website to its intended audience i.e. which are the most popular pages on your website and why?<\/p>\n
There are a couple of good free traffic analysis packages available such as Google Analytics and Statcounter and your web design company will usually be to install one of them for a relatively modest fee.<\/p>\n
Is Your Website Up To Date?<\/p>\n
Does your website reflect your current product and service offerings? Photo Galleries and Testimonial webpages are popular with visitors looking for a service provider so make sure you keep them updated.<\/p>\n
Does your website have a sitemap?<\/p>\n
A sitemap is one page or sometimes a set of pages, which lists all, or most of the pages on a web site.
\nThere are two types of sitemaps. One is used by visitors to a website to view a list of available webpages. The second is used by search engines, such as google, to compile information about a website such as number of webpages, frequency of change, priority etc.
\nIt is important for websites to have a sitemap so if your website doesn?t have one then you should create one<\/p>\n
Email Response<\/p>\n
Do you review and respond to emails in a timely manner ? this is a real bugbear with visitors so respond quickly to incoming emails. Potential customers won?t wait for a couple of days for you to respond ? they?ll go somewhere else!<\/p>\n
More to follow soon?.<\/p>\n
Thanks<\/p>\n
Eoin Redmond
\nWeb Design Kilkenny by Istech, Leading Website Developer and SEO Specialists
\nKilkenny
\nIreland
\nTel: 00 353 86 154 1049
\nWeb Design Kilkenny<\/a>
\nSEO<\/a><\/p>\n